Toyota Motor Philippines (TMP) has finally introduced its most affordable electrified model to date, the All-New Toyota ATIV subcompact sedan.
Complementing Toyota’s longtime player in the segment—the Toyota Vios—the all-new Toyota ATIV is positioned to provide an “elevATIVe” passenger car experience, especially with the inclusion of a Hybrid Electric Vehicle (HEV) variant, TMP’s lowest-priced electrified model to date.
The all-new ATIV is designed to meet the evolving needs of Filipinos, catering to practical professionals and young families seeking their first or additional vehicle. The ATIV delivers elevated comfort, modern technology, and everyday practicality, reinforced with Toyota’s signature quality, durability, and reliability.
“The All-New Toyota ATIV is another statement of Toyota’s continued mission to bring electrified mobility within reach of more Filipinos,” shared Elijah Sue Marcial, Toyota Motor Philippines First Vice President for Vehicle Sales Operations. “We know choosing your first car, and an electrified model at that, can be a bold decision, so the ATIV makes it simple and easy by delivering modern HEV features while providing peace of mind with reliability, safety, ease of ownership, and joy of use,” she added.
The all-new Toyota ATIV is packed with features that truly matter for daily drivers: fuel economy, ease of maneuverability, modern safety, and intelligent technology.
Smart Power, Seamless Performance
The all-new Toyota ATIV lineup features both hybrid and gasoline engine options. Leading the pack is the 1.5 HEV CVT, equipped with a 4-cylinder, in-line hybrid electric engine, delivering a combined system output of 111 HP and offering smooth acceleration, smart power delivery, and a serene driving experience. Other variants are powered by efficient 1.3L and 1.5L gasoline engines with CVT or manual transmission options, offering a balance of performance and fuel economy.
Modern Design, Inside and Out
The all-new Toyota ATIV’s exterior is enhanced with LED headlamps, rear sequential turn signals (HEV variant only), and a bold fastback silhouette design, ensuring a standout presence on the road. Inside, the cabin boasts elevated touches, including leather seats (HEV variant only)/fabric seats (G CVT, E CVT, and E M/T variants only), a 7” digital multi-information display, and up to a 10.1” Display Audio system with wireless Apple CarPlay® and Android Auto™ (HEV variant only). With a seating capacity of five and a bold yet practical footprint (4,425 mm long x 1,740 mm wide), the Toyota ATIV is the perfect balance of comfort, convenience, and compact city maneuverability.
Safety at Its Core
With Toyota Safety Sense (TSS), the all-new Toyota ATIV offers safety features such as Pre-Collision System, Automatic High Beam, Lane Tracing Assist, Lane Departure Alert, and Adaptive Cruise Control (HEV variant only). All models include multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, and ISOFIX child restraint systems.
The all-new Toyota ATIV also comes with the following convenience features: The convenience features include an Electronic Parking Brake with Brake Hold for the HEV variant, as well as Push Start and Smart Entry. Wireless chargers (for HEV variants), panoramic view monitors (for HEV and G CVT variants), and various options for wheels and tires (depending on the selected variant) are also available.
Pricing and availability
The all-new Toyota ATIV is available in various variants and colors, with the suggested retail prices (SRP) as follows:
| Variant | Color | Price |
| ATIV 1.5 HEV CVT | • Scarlet SE / Attitude Black Mica (2T) • Platinum White Pearl / Attitude Black Mica (2T) | P 1,208,000 |
| • Gray Metallic / Attitude Black Mica (2T) | P 1,198,000 | |
| ATIV 1.5 G CVT | • Scarlet SE • Platinum White Pearl | P 1,084,000 |
| • Gray Metallic | P 1,069,000 | |
| ATIV 1.3 E CVT | • Scarlet SE | P 995,000 |
| • Gray Metallic • Metal Stream Metallic | P 980,000 | |
| ATIV 1.3 E M/T | • Scarlet SE | P 931,000 |
| • Gray Metallic • Metal Stream Metallic | P 916,000 |
The retail sales of the all-new Toyota ATIV start this month, nationwide.
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Come and see up close the all-new Toyota ATIV during the launch from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City.