Toyota Motor Philippines, the leader in electrified mobility in the Philippines, headlined its exhibit at the 8th Philippine International Motor Show (PIMS) with its wide selection of Hybrid Electric Vehicles (HEV). As one of Toyota’s multiple paths to vehicle electrification that lead to the ultimate goal of carbon neutrality, Toyota’s hybrid technology provides a practical solution that is readily available and within Filipinos’ reach. TMP’s electrified offerings include the Corolla Altis, Corolla Cross, Camry, and RAV4.
“The HEVs’ combination of the conventional engine and a self-charging electric motor is still the best, most practical, and affordable choice for Filipinos at this time,” said TMP Senior Vice President and Overall Head of Marketing, Jose Maria Atienza during Toyota’s opening program at PIMS. “You can expect us to further expand our electrified footprint in the coming years,” he added.
Toyota Motor Philippines’ Senior Vice President and Overall Head of Marketing Jose Maria Atienza
Globally, Toyota, together with Lexus, has already sold 20 million electrified cars to date, with an equivalent contributed global carbon emissions reduction of more than 160 million metric tons.
TMP’s pursuit of carbon neutrality
Achieving carbon neutrality means having a net result of zero emissions.
“Toyota answers the call to make vehicles that are kinder to the environment and reduce our dependence on fossil fuels. But we understand that there is no single solution towards Carbon Neutrality. We choose the multi-path approach, exploring various electric vehicle technologies like HEVs, PHEVs, BEVs, FCEVs and even use of Synthetic and Alternative fuels like Hydrogen to realize this goal,” said Atienza.
Toyota executives with CAMPI officers at the PIMS opening (L to R); TMP First Vice President for Vehicle Sales Operation Sherwin Chualim, Senior Vice President for Marketing Masatoshi Toiya, Senior Vice President and Overall Head of Marketing Jose Maria Atienza, TMSPH CEO Cristina Arevalo, TMP Vice Chairman Dr. David Go, CAMPI President Atty. Rommel Gutierrez, CAMPI Treasurer Atty. Louie Santos, and CAMPI Vice President Atty. Imelda Brown | Photo by Toyota Press
TMP is proactive in promoting green mobility in the Philippines. In 2009, it introduced the electrification movement in the Philippines with its first hybrid electric vehicle (HEV), the Prius. Locally, more than 90 percent of electrified vehicles (xEVs) users drive a Toyota or Lexus electrified vehicle.
Aside from its HEV’s, TMP’s performance cars under the TOYOTA GAZOO Racing brand – The GR Supra, the GR Yaris and the GR 86 were hard to miss.
Toyota Mobility Solutions Philippines Inc., TMP’s new-launched mobility subsidiary, also joined the Toyota exhibition with services such as Fleet Connected Services, Logistics Matching Platform, myTOYOTA Drive PH, myTOYOTA Shuttle, and Kinto One.
OPM legend Ely Buendia and his band closed the opening day of the 8th Philippine International Motor Show with a full set of favorites to the delight of the crowd| Photo by Mika Fernandez-David
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- Toyota Formalizes Toyota Mobility Solutions Philippines, Inc.
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