Suzuki Philippines Incorporated (SPH), in collaboration with Sakura Autoworld, Inc., has officially initiated the construction of its latest Suzuki Lucena 3S dealership, a significant milestone in the brand’s expansion within South Luzon.
Strategically located along Diversion Road in Brgy. Ilayang Dupat, Lucena, Quezon Province, the dealership aims to enhance accessibility and convenience for customers throughout the Quezon area. As the capital of the province and a vital commercial hub in Southern Luzon, Lucena serves as an ideal location for the new facility, which is expected to cater to rising consumer demand amidst robust economic activity.
During the groundbreaking ceremony, Mr. Norihide Takei, Director and General Manager for the Automobile Division of Suzuki Philippines, spoke passionately about the partnership’s potential. “Today’s groundbreaking marks more than just the start of construction. It signifies continued growth, stronger collaboration, and shared success between Suzuki Philippines and Sakura Autoworld. Together, we are not only building a dealership — we are building opportunities, trust, and a stronger connection with the community,” he stated.
Once completed, the Suzuki Lucena dealership will become Sakura Autoworld’s 16th location and will include a comprehensive 3S facility—encompassing Sales, Service, and Spare Parts—to ensure a seamless experience for customers in Lucena and surrounding municipalities. The dealership will feature a spacious 2,000-square-meter showroom designed to showcase up to five Suzuki vehicles, alongside five fully equipped service bays dedicated to providing high-quality after-sales support.
The opening of the Lucena dealership underscores Suzuki Philippines and Sakura Autoworld’s commitment to delivering reliable and accessible transportation solutions to Filipino families. This initiative reaffirms Suzuki’s dedication to being “By Your Side” in every step of their customers’ journeys.
With this new venture, Suzuki continues to strengthen its foothold in the South Luzon market, aligning with its vision of creating more opportunities for growth and development in the region.