The 10th Philippine International Motor Show (PIMS), organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), wrapped its four-day run on a high note, attracting 55,544 visitors to the World Trade Center Metro Manila from June 4–7.
Held under the theme “Forward in Every Drive,” this milestone edition brought together 17 automotive brands and industry stakeholders to showcase technologies and vehicles shaping the future of mobility in the Philippines. Participating exhibitors included BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.
“The positive response from those who participated in the 10th Philippine International Motor Show reflects the strength of the automotive industry and the importance of diverse, energy-efficient, and reliable mobility to Filipinos,” said Jing Atienza, CAMPI President. “As we conclude this milestone PIMS edition, CAMPI remains committed to collaborating with stakeholders to create platforms that inspire progress, showcase industry advancements, promote safety and sustainability, and strengthen the response of the automotive sector to the mobility needs of the public.“
The show highlighted a broad mix of internal combustion and electrified models, featuring 26 product launches and around 100 vehicle displays (excluding test-drive units). Visitors experienced technology showcases, safety demonstrations, connectivity features, and alternative-energy solutions as manufacturers responded to shifting consumer demand for efficiency, safety, and sustainability.
Exhibitors transformed their stands into immersive brand destinations with interactive activities, hands-on demos, celebrity appearances, and live performances that appealed to enthusiasts, families, and first-time attendees. An expanded automotive aftermarket zone showcased tires, lubricants, performance parts, accessories, and car-care solutions, underscoring the aftermarket’s growing role in ownership and personalization.
The event also served as a gathering point for car clubs and brand communities, while sponsors including BPI and Motul supported the overall visitor experience.
As the Philippine auto sector continues to evolve, the 10th PIMS demonstrated the power of industry collaboration in advancing mobility options for Filipino consumers and accelerating adoption of electrified, connected, and safety-focused vehicles.
Event at a glance: total attendance, 55,544; participating brands, 17; vehicle displays, 100; product launches/unveilings, 26. Highlights and updates are available on the CAMPI website and CAMPI’s official Facebook page.