The 10th Philippine International Motor Show (PIMS), organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), officially opened at the World Trade Center Metro Manila, welcoming thousands of visitors on its first day and marking the start of the country’s premier celebration of mobility, innovation, and automotive culture.
Celebrating its milestone 10th edition, PIMS returns under the theme “Forward in Every Drive,” highlighting how the automotive industry continues to evolve through a broader range of mobility solutions that are more efficient, connected, and future-ready for Filipino consumers.
Driving innovation forward together
The opening ceremony gathered automotive executives, government representatives, industry stakeholders, partners, media, and automotive enthusiasts in a shared commitment to advancing the future of mobility in the Philippines.
During his keynote speech, Guest of Honor Director Patrick Aquino, CESO III of the Department of Energy’s Energy Utilization and Management Bureau, underscored the importance of sustained collaboration between government and industry through platforms such as PIMS.
He also highlighted the event’s role in bringing together key stakeholders, saying, “Over the past decade, the PIMS has served as an important platform for showcasing innovation, fostering industry engagement, and highlighting the continuing evolution of the Philippine automotive sector. This year’s theme, ‘Forward in Every Drive,’ appropriately captures the direction in which the mobility sector is moving: toward innovation, greater efficiency, and smarter approaches to meeting the country’s growing transportation needs.”
Echoing this vision of innovation and collective progress, CAMPI President Jing Atienza emphasized the automotive industry’s commitment to shaping a more inclusive and responsive future during his opening remarks. “Through collaboration and shared progress, the 10th PIMS showcases how the industry continues to push boundaries while shaping a future that is inclusive and responsive to the needs of Filipinos,” he said.
Day 1 highlights showcase the future of mobility
Across the exhibition halls, participating brands unveiled their latest vehicle offerings, mobility technologies, and interactive experiences, drawing strong interest from visitors throughout opening day.
Seventeen automotive brands are participating in this year’s show: Suzuki, Isuzu, Nissan, MG, Toyota, Mitsubishi Motors, Jetour, BAIC, Chery, Kia, Omoda and Jaecoo, Foton, Geely, Honda, Subaru, VinFast, and Tesla.
Brand pavilions transformed the show floor into immersive destinations featuring vehicle displays, technology demonstrations, interactive activities, and hands-on experiences that allowed visitors to engage directly with the latest automotive innovations.
PIMS also featured its aftermarket and lifestyle section, bringing together exhibitors offering car care products, accessories, performance upgrades, technology solutions, and lifestyle merchandise. Automotive communities and owner groups from participating brands likewise gathered throughout the day, highlighting the passion and community spirit that continue to fuel the local automotive scene.
- Suzuki – Showcased the Jimny 3-Door, XL7 Hybrid Black Edition, Dzire Hybrid, Fronx Hybrid, and its latest global electrified model — the All-New Suzuki e VITARA.
- Isuzu – Featured the New 2026 D-MAX, mu-X, and TRAVIZ under its “Built For Those Who Choose to be Different” theme.
- Nissan – Launched the All-New X-Trail e-POWER and previewed the All-New Kicks e-POWER, Navara Pro Plug-in Hybrid, and Primera EV.
- MG – Launched the RX9 PHEV, MG4 Urban and HS PHEV.
- Toyota – Premiered the All-New Land Cruiser FJ, All-New Hilux, New Land Cruiser HEV, and its range of ICE and Battery Electric and Hybrid Electric Vehicles.
- Mitsubishi – Unveiled the All-New Outlander PHEV and launched the New XFORCE GLX.
- Jetour – previewed the T1, T2, and X70, all equipped with Lightning i-DM plug-in hybrid electric vehicle technology, and showcased the JETOUR GAIA G700 Premium Plug-In Electric Hybrid Vehicle Full-Size SUV.
- BAIC – Featured the B60e Beaumont rEV, B40e Pro Trailmaster rEV, and B30e Dune Hybrid.
- Chery – Highlighted its 7-seater plug-in hybrid electric vehicle: the Tiggo rEV and gave a sneak preview of the all-new Chery QEV Smart EV Cruiser.
- Kia – Had a special preview teaser of the Kia Sportage Turbo Hybrid, EV3, and PV5 which will be launched this 2026. Also displayed were the Sonet, Sorento, Carnival, EV5, and EV9.
- Omoda & Jaecoo – Showcased the J5 SHS Hybrid, J5 EV, J7 PHEV, J8 PHEV, and EJ6 EV.
- FOTON – Featured its diverse lineup of full electric vehicles from Traveller Sierra EV, TransVan i7 EV, Harabas TM300 MPV EV, and EST 6×4 Tractor Head EV. Leading the lineup is the Coach EV, a fully-electric bus.
- Geely – Revealed the selling price of the Geely EX2 ahead of its launch and introduced a pre-launch reservation promo.
- Honda – Officially launched its new logo and previewed its e:HEV lineup, Honda City, and electrified motorcycles.
- Subaru – Launched the Crosstrek e-BOXER Hybrid, its 2nd electrified offering in the market, and showcased the Forester e-BOXER Hybrid Adventure Pack.
- VinFast – Displayed the Limo Green, Herio Green, and VF 3, and launched the RENTAPASADA program, giving participants access to VinFast electric vehicles through flexible rental arrangements and opportunities to earn via the Green GSM platform.
- Tesla – Tesla announced its most revolutionary advancement to date — Grok AI, transforming the vehicle into an intelligent companion.
Visitors also took advantage of event-exclusive promotions, financing packages, test drive opportunities, and special offers available only during the four-day show.
The 10th PIMS runs until Sunday, June 7, at the World Trade Center Metro Manila, Pasay City. Gates open daily at 10:00 AM.
Visitors may purchase tickets in advance through the official ticketing platform at pims.helixpay.ph. Online tickets are priced at P150 for regular admission and P120 for senior citizens and persons with disabilities, with a special bundle offer of P750 for five plus one tickets. Onsite tickets are also available at P200 for regular admission and P150 for seniors, PWDs, and children.