Volkswagen Philippines, in partnership with the LICA Auto Group, recently inaugurated the Volkswagen Santa Rosa dealership located along the busy automotive row of the Santa Rosa-Tagaytay Road.
“Establishing our 8th Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the LICA Auto Group, we are able to establish our presence in a very exciting market. Now, the region’s residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support,” said Volkswagen Philippines’ President Felipe Estrella.
In his message, LICA Auto Group Managing Director Rene Limcaoco said, “Our first Volkswagen dealership takes the LICA Auto Group to a position of dominance in the auto industry in the southern Luzon area. At the same time, Volkswagen Santa Rosa will be more accessible to buyers and owners in the region.“
(From L to R) Chief Operating Adviser Klaus Schadewald, Volkswagen PH President Felipe Estrella, LICA Auto Group (LAG) President Felix Limcaoco III, LAG Executive Vice President/Chief Operating Officer Tey Sornet, and Volkswagen Santa Rosa General Manager Jon Gutierrez. | Photo by Volkswagen Press
Volkswagen Philippines operates under AC Motors of Ayala Corporation. Its seven other Volkswagen dealers are Volkswagen BGC; Volkswagen Quezon Avenue; Volkswagen Pampanga; Volkswagen Alabang; Volkswagen Cebu; Volkswagen Iloilo; and Volkswagen Bacolod.
The LICA Auto Group is a key enterprise of the Manila-based Lica Group that traces its roots in Calabarzon-based real estate, sugar plantations, and banking. The LICA Group, which counts over 50 years of operations, is one of the leading diversified business groups in the Philippines. The LICA Auto Group holding company is among the largest automotive sales and businesses in the country. Involved in new and used car dealerships, rent-a-car, leasing, parts and equipment distribution, and service center stores, the LICA Auto Group now counts a total of 46 full dealerships and 19 satellite showrooms.
The Volkswagen Santa Rosa dealership operates under the LICA Auto Group’s Strasbourg Auto Corporation, which will showcase and offer Volkswagen’s full product roster: The Santana, Santana GTS, Lavida and Lamando.
For more information about Volkswagen in the Philippines, visit www.volkswagen.com.ph.