GAC Philippines has struck a strategic partnership with Cignal TV and TV5 to deepen the mobility brand’s presence in the country by linking its vehicles with several of the Philippines’ biggest basketball and volleyball properties.
The agreement places GAC alongside the official broadcast homes of the PBA Governors’ Cup, Premier Volleyball League On Tour, and Invitational Conference, and UAAP Season 89 Men’s Basketball. The move pairs GAC’s lineup of smart, high-performance vehicles with high‑profile live sports coverage and fan-facing content.
Under its Go Above Competition campaign, GAC will roll out broadcast integrations, custom player features and highlight packages that celebrate game-changing plays. Those activations are designed to engage millions of viewers nationwide and extend GAC’s global sports marketing tradition to the Philippine market.
The partnership also showcases how GAC’s vehicles fit the lifestyles of Filipino sports fans and active families. The all‑electric AION V and AION UT are promoted for smart, efficient everyday mobility, while GAC’s MPV range is positioned for families, teams and their gear, offering space and comfort for life on and off the court.
The local initiative mirrors GAC International’s global strategy of aligning perseverance, teamwork and innovation with athletics. “Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country,” said Steven Wang, Senior Vice President of GAC International. “Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC’s brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility.”
GAC’s international sports marketing footprint spans multiple continents and disciplines. The company has sponsored football clubs such as Mexico’s Deportivo Toluca FC and Australia’s Sydney FC, supported cricket’s Global Super League in the Caribbean, backed European golf events like the Rosa Challenge Tour in Poland, provided official mobility fleets for China’s 15th National Games and sponsored endurance races including the Bolivia Half Marathon. Across these activities, GAC aligns its high‑performance vehicles with the teamwork and competitive spirit of sport.