The ‘Nickelodeon Safety First with PAW Patrol’ campaign, a collaboration between NLEX Corporation and Paramount Consumer Products, has announced two event days this June where kids can learn about road safety with the adorable pups from the PAW Patrol.
Launched in the Philippines in November last year, the campaign seeks to encourage motorists to adopt safe driving habits and educate children on how to be safe on the road. The campaign was a great success, with lots of interactive and insightful activations both online and on-ground, including the NLEX Kiddie Patrol Day held at SM City Clark on November 11 last year.
This year, the fun returns with NLEX Kiddie Patrol Days at The Event Center, SM City Pampanga on June 2 and at SM City Marilao’s Mall Atrium on June 16, from 2 pm to 4 pm. The program will be open to Grades 1 to 3 pupils and their parents, with activities lined up for the kids and families to enjoy. There will be driving simulator games, a road sign-making activity, and a road safety boot camp with topics on travel preparations, safe traveling, and road safety practices on the streets – all of which reinforce NLEX’s drive to encourage motorists to adopt safe driving habits. Fans young and young-at-heart will also get the chance to meet PAW Patrol characters Skye, Chase, Marshall, and Rubble during the meet and greet portion.
The ‘Nickelodeon Safety First with PAW Patrol’ campaign was launched globally in 2019 to spread the word about the importance of children’s safety. Through its multi-platform approach, the campaign echoes the safety education values of the PAW Patrol pups to help educate children about road, fire, and water safety and more.
For more information about the NLEX Corporation, click nlex.com.ph.