Jollibee is turning its Kids Meals into must-have collectibles with the launch of Pokémon Evolution Surprise, a limited-time toy promotion rolling out nationwide.
From February 1 to March 31, every Jollibee Kids Meal comes with one Pokémon toy hidden inside a surprise box. Customers can collect 10 different figures featuring familiar Pokémon and their evolved forms, including Pichu and Pikachu, Psyduck and Golduck, Munchlax and Snorlax, Vulpix and Ninetales, and Riolu and Lucario.
The Philippines’ No. 1 fast-food chain said the promotion is designed to make family dining more engaging by adding an element of surprise and play to the Kids Meal experience.
“Pokémon is one of the most loved franchises in the world, enjoyed by both children and adults,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “With the Pokémon Evolution Surprise, we’re bringing that excitement to families in a fun, unexpected way. Kids will love discovering which Pokémon they get, and adults can relive a bit of their childhood, making every meal a little adventure.”
The toy line was introduced at a Pokémon-themed event held at Jollibee’s 1,000th store, where fans and families joined games and activities.
Each figure comes with a Poké Ball or Great Ball with a clip, so kids and collectors can attach the toys to bags or display them at home.
Pokémon Evolution Surprise is available with every Kids Meal until March 31.