GWM Philippines, under the Luxuriant Automotive Group Inc., formally announced the appointment of industry veteran Daximilian “Dax” Avenido as its new brand head and marketing director, reporting directly to Ruben Tan, president of GWM Philippines. Avenido begins a new chapter with GWM Philippines, bringing with him expertise gained from over two decades of experience in the automotive industry, working with the Toyota, Nissan, and MG brands.
As the new brand head and marketing director, Avenido will be steering the company’s marketing efforts toward a more strategic and comprehensive direction that will drive the brand to new heights, challenging the competition.
“We at GWM Philippines believe that there is so much potential to explore in the Philippine market. The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers. With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company,” said GWM Philippines president Ruben Tan.
For his part, Avenido said, “I am happy to be part of the dynamic team of GWM Philippines. With a strong aresenal of products like the GWM Tank and Cannon, i definitely see the brand’s great potential to breakthrough in a very competitive Philippine Auto industry. I look forward to growing the brand in the country, with the support of a very passionate team and supportive local and global management.“
With this strategic decision, GWM Philippines is optimistic as they continue the first half of the year with an expert on board to help fulfill the company’s vision of becoming a strong player in the automotive industry under the Chinese car segment.