Hyundai Motor Company (HMC), an official sponsor of FIFA World Cup 2022, today announced it will help the world’s biggest football tournament achieve its carbon-neutral goal by providing eco-friendly vehicles for 50 percent of the event’s passenger transportation. This marks the first time in the history of the competition that it will have eco-friendly vehicles in the event fleet at this scale.
Hyundai Motor is providing a total of 616 fleet vehicles to the event. Of that number, 446 will be passenger vehicles, with just over half (226 units) being hybrid electric (HEV) and battery electric (BEV) models. The Korean brand will also provide 10 Elec City electric buses for use during the event, which takes place in Qatar from November 20 to December 18.
“Hyundai Motor and FIFA share a strong commitment to make this year’s event a sustainable success through the use of clean mobility,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “By providing our eco-friendly hybrid and battery electric vehicles as ground transportation, we expect to achieve our shared goal of making the World Cup in Qatar a win-win for planet Earth and humanity.”
Charged up for a carbon-neutral World Cup
Hyundai Motor is preparing a dedicated organization and support system for stable EV operations. It will provide Hyundai IONIQ 5, Sonata HEV, Tucson HEV, and KONA HEV, as well as Genesis G80 EV and GV70 EV to transport FIFA VIPs and staff, and Elec City buses to transport members of the media. In addition, the company will operate roadside charging services to discharged BEVs using the innovative Vehicle-to-Load (V2L) function on two IONIQ 5 BEVs. FIFA will provide 100 kW-150 kW EV chargers at the event’s parking facilities located in Doha, Qatar, to ensure the BEVs’ continuous operation.
Throughout the event, Hyundai Motor will conduct real-time monitoring of the fleet vehicles for any breakage or accidents, and provide prompt service response, such as emergency dispatch, troubleshooting, and vehicle inspection as needed.
The company will also utilize real-time vehicle control service to improve fleet service quality management. By detecting any accident or vehicle breakage in real time, the system will unify all processes from vehicle warehousing and emergency dispatch to vehicle repair and accident response.
For seamless service throughout the entire competition period, a dedicated team from HMC Headquarters Service, Sub-Middle East Regional Service, and Sub-Middle East Regional Quality Center will be on stand by at a Quality Situation Room in the FIFA parking facilities to assist with the local operation. The team will utilize the Qatar dealership service infrastructure for vehicle repair as needed.
As early as October, Hyundai Motor has been conducting training programs about its HEVs and BEVs for all drivers involved in the fleet operation.
Teaming up for sustainability
In addition to providing fleet vehicles, Hyundai Motor launched the Goal of the Century (GOTC) World Cup campaign with the slogan ‘A United World for sustainability’ in April, visualizing carbon neutrality for the World Cup and football fans worldwide.
As part of the campaign, Hyundai Motor created Team Century, a group of campaign ambassadors with former England national football player Steven Gerrard as captain. Each member of Team Century is setting goals for creating a sustainable future for the planet in their field of expertise.
All 11 members of Team Century were recently revealed to complete a single united team, including Hyundai Motor’s global brand ambassador BTS, Afghan refugee football player and Denmark UNESCO ambassador Nadia Nadim, American fashion designer Jeremy Scott, Italian sculptor Lorenzo Quinn, documentary photographer Nicky Woo, and Boston Dynamics robot Spot.
In celebration, a special ‘Goal of the Century‘ video featuring BTS and other Team Century members will be screened in Piccadilly Circus in London starting today.
Check out the Goal of the Century x BTS | Yet To Come (Hyundai Ver.) Official Music Video here
For more information, visit www.hyundai.com/worldcup and https://www.instagram.com/hyundai/.
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