Hyundai Naga City has been named the 2026 Hyundai Dealer of the Year by Hyundai Motor Philippines Inc. (HMPH), taking the top honor at the company’s annual Dealer of the Year (DOTY) Awards held on April 13 at the Solaire Resort Entertainment City Grand Ballroom.
The annual event recognizes dealerships and individuals across Hyundai’s nationwide network for exceptional performance in the previous year. For 2026, the awards carried the theme “Forged in Strength, Driven to Victory,” drawing inspiration from Hyundai Steel, which the company describes as the backbone of Hyundai vehicles worldwide.
Hyundai Naga City earned the highest distinction for its overall performance across sales, aftersales, parts, customer experience, dealer network and marketing, as well as overall dealership excellence in 2025. The win marks a first for the dealership and underscores the growing strength of Hyundai’s regional network in the Philippines.
Led by president William Chiongbian II, Hyundai Naga City has been a Hyundai partner since 2016. HMPH said the recognition reflects the dealership’s long-term commitment to the brand and its efforts to deliver world-class service and mobility solutions outside Metro Manila.
Hyundai Quezon Avenue was named first runner-up, while Hyundai Alabang took second runner-up, with both dealerships recognized for consistent performance and contributions to Hyundai’s growth in their respective markets.
In his message during the ceremony, HMPH President Jiho Son said, “Global leadership, beyond being a rank, is defined by our mindset: a constant desire for better – which challenges us to evolve and to never stand still.” He added, “Here in the Philippines, we are proud to see that same motivation reflected in every showroom and customer experience led by our dealer network.”
The 2026 Hyundai Dealer of the Year Awards highlight the importance of dealer performance to Hyundai Motor Philippines as the brand continues to expand its footprint and strengthen customer experience across the country.
Here’s the complete list of awardees:
| Award | Dealer |
|---|---|
| 1. Top Sales Volume – Tier 1 | Hyundai Quezon Avenue |
| 2. Top Sales Volume – Tier 2 | Hyundai Pampanga |
| 3. Top Sales Volume – Tier 3 | Hyundai Santiago |
| 4. Top Parts Sales – Tier 1 | Hyundai Pasig |
| 5. Top Parts Sales – Tier 2 | Hyundai Bacolod |
| 6. Top Parts Sales – Tier 3 | Hyundai Santiago |
| 7. Top Sales Target Attainment (Overall) | Hyundai Naga City |
| 8. Excellence in Sales Operations (Overall) | Hyundai Naga City |
| 9. Excellence in After Sales Service Operations (Overall) | Hyundai Bacolod |
| 10. Best in CRM Operations (Overall) | Hyundai Santiago |
| 11. Best in Service Marketing (Overall) | Hyundai Santiago |
| 12. Best in Service Outreach Activity (Overall) | Hyundai Quezon Avenue |
| 13. Excellence in After Sales Parts Operations (Overall) | Hyundai Bacolod |
| 14. Excellence in Hyundai Global Customer ‘Xperience (Overall) | Hyundai Bacolod |
| 15. Excellence in HDPM (Overall) | Hyundai Quezon Avenue |
| 16. Rookie of the Year (Overall) | Hyundai Marikina |
| 17. Most Improved Dealer of the Year (Overall) | Hyundai General Santos |
| 18. Excellence in Marketing Operations (Overall) | Hyundai Lipa Batangas |