Leading global AI smart devices brand HONOR Philippines continues to lead the local mid-range smartphone segment, driven by the strong performance of its best-selling HONOR X9 series. Since the launch of the HONOR X9a 5G in 2023, the company has sustained momentum with successive releases, turning the line’s annual New Year campaign into a recurring event for Filipino fans.
“When we launched HONOR X9a 5G, we literally had zero expectations. What we had was hope and confidence in our capabilities, and then it exceeded all expectations. We did not let the success get into our heads; we just thought it was beginner’s luck. So, we leveled up with HONOR X9b 5G, and again it became a massive hit. Then HONOR X9c 5G came and it was our biggest feat yet, outdoing everything we’ve done in 2023 and 2024,” said HONOR Philippines Vice President Stephen Cheng.
The HONOR X9 series has also become known for its durability-focused messaging, with stunts escalating each year to demonstrate toughness. Early campaigns featured 5-foot drop tests, which later progressed to a 50-foot drop. This year, HONOR raised the stakes again as the HONOR X9c was dropped from a helicopter hundreds of feet above the ground—an attention-grabbing showcase aimed at reinforcing the device’s rugged reputation.
“One can only think about how we can even top the past three generations of HONOR X9 series. We must admit, it has become a challenge at this point, but with the technology and talent we have at HONOR, it is indeed a good challenge. I’m very excited for everyone to witness what we have been planning for the past few months,” Cheng continued.
The campaign’s most notable highlight came when 264 participants dropped their HONOR X9c 5G units at the same time, a feat that earned the brand a Guinness World Records title for “The Most People Performing a Mobile Phone Drop Test Simultaneously.” HONOR said the milestone strengthens its positioning around innovation, durability, and consumer trust, as it continues building the X9 series in the Philippines.
As HONOR teases what comes next, the company is urging consumers to watch for upcoming announcements. More information is available through HONOR’s website at www.hihonor.com and its official social pages.