Hyundai Motor Philippines Inc. (HMPH) celebrates a triple milestone with the opening of Hyundai Makati. Situated in the automotive strip of Chino Roces Avenue Extension, just a few meters away from EDSA. Its 280sqm showroom can accommodate up to five (5) vehicles, while its 1,167 sqm service area has six (6) work bays and two (2) work bays dedicated to electric vehicles. Hyundai Makati is the Gateway Group’s first Hyundai dealership, with several others in the pipeline. It is also the country’s first authorized retailer and service provider of the brand’s Electric Vehicles (EVs) as well as Asia Pacific’s first outlet to carry the new Hyundai Global Dealership Space Identity (GDSI) 2.0.
(L to R) HMPH Managing Director Cecil Capacete, HMPH President Dong Wook Lee, and Gateway Group Chairman Markane Goho | Photo by Hyundai Press
The Hyundai Staria and Stargazer at Hyundai Makati | Photo by Hyundai Press
The Gateway Group
Founded in Cebu in August of 2004, the Gateway Group has become the largest multi-brand dealer group in the Philippines. To date, it manages twenty-one (21) automotive brands with one hundred six (106) full dealerships nationwide. Gateway Group is led by their chairman, Markane Goho, president, Raymund Basubas, and Executive Vice President, Michael Goho.
“Now, Hyundai is certainly a reputable brand that has certainly stood the test of time, and we have very much enthused to jumpstart this venture and journey. The Hyundai brand has captured the hearts of many Filipinos years ago and now with this economy thriving, and the market high in demand, we are eager to capitalize on all opportunities. We want to take the Hyundai brand back to where it rightfully belongs, and soar even higher than before,” said Michael Goho.
(L to R) Gateway Group Executive Vice President Michael Goho, Gateway Group President Raymund Basubas, Gateway Group Chairman Markane Goho, HMPH President Dong Wook Lee, and HMPH Managing Director Cecil Capacete | Photo by Hyundai Press
First of Five Authorized EV Dealerships
Committed to playing a pivotal role in answering the call for sustainability, Hyundai Motor intends to provide options and help ease the transition of society to an electrified lifestyle. This starts with the brand’s dedicated line of EVs, bannered by its flagship model, the IONIQ 5. This Crossover Utility Vehicle (CUV) has won numerous international awards including the prestigious World Car of The Year (WCOTY). In the Philippines, the IONIQ 5 is available in two variants: Long Range 2WD which retails for Php 3,698,000; and the Standard Range 2WD, priced at Php 3,068,000. Available colors include Abyss Black Pearl, Cyber Gray Metallic, Atlas White, and Gravity Gold (matte finish).
Hyundai Makati is officially the first of Hyundai’s five authorized EV dealers in the country. It is equipped with a 22KW AC Charger and a 50KW DC Charger, the latter enables battery capacity to reach 80% from 20% in as fast as 30 minutes. The four other dealerships are scheduled to open this year (2023) in Alabang, Cebu North, Pampanga, and Pasig. All authorized EV dealerships will be prepared for “recovery and repair”, and shall be equipped with specialized Battery Electric Vehicle (BEV) service tools and equipment, as well as standard safety aids
The Hyundai IONIC 5 at Hyundai Makati | Photo by Hyundai Press
First in Asia Pacific with GDSI 2.0 Standard
Adopted worldwide across all markets, the Hyundai Global Dealership Space Identity (GDSI) is more than just adherence to the brand’s new color scheme, but rather an evolution towards a more customer-centric retail experience. From “Modern Premium” to “Richness in Simplicity”, the 2.0 version aims to curate a refined environment where customers will better enjoy the showroom while discovering the latest Hyundai vehicles without feeling the pressure. Hyundai Makati is the first to use it in the Asia Pacific, and 12 of the 39 existing dealerships are following suit by Q4 of this year.
Aside from the Gateway Group representatives, also present during the inauguration ceremony were HMPH executives led by President Dong Wook Lee and Managing Director Cecil Capacete. “On behalf of HMPH, we would like to express our appreciation to the Gateway Group. We are excited to set off this fruitful partnership and would like to thank them for their trust and confidence in the Hyundai brand. Together, we will serve and offer Makati citizens a memorable ownership journey through the ‘Hyundai experience’,” said Lee.
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