Fender Musical Instruments Corporation (FMIC) and Fender Music Corporation Japan (FMCJ) recently announced the brand’s first-ever flagship retail space in the company’s 77-year history – Fender Flagship Tokyo. Opening this summer, the flagship store was designed to give both experienced and aspiring players a completely new progressive, and contemporary shopping experience. Located in the heart of the Harajuku/Omotesando district, ‘Fender Flagship Tokyo’ will occupy over 4-floors with a total floor area of 1,068.4 square meters in “The Ice Cubes,” one of the most prominent commercial retail buildings in Harajuku.
“Our founder, Leo Fender, believed that ‘artists are angels’ and his vision was to ‘give artists wings to fly’,” said Andy Mooney, FMIC CEO. “FMIC is dedicated to fostering a love for music through innovative products and initiatives. The Fender Play Foundation® provides guitars and educational resources to schools, inspiring the next generation of musicians, and the Fender Play® app makes learning the guitar accessible and enjoyable for everyone, regardless of gender, genre, or location. We are committed to investing in resources designed to bring the joy of music to players of all levels. Fender Flagship Tokyo combines a state-of-the-art music experience with the latest in innovative merchandising marking a crucial step in our initiative to become a larger and more valuable part of the player experience, synergistic with our nationwide dealers.”
Fender Flagship Tokyo will offer the full catalog of Fender and Squier products which includes electric guitars and basses, acoustic guitars, amplifiers, and pedals. Visitors will also be able to acquire the latest in Fender’s Artist Signature series, shop new lifestyle accessories, have direct access to place Fender Custom Shop orders, and more. The store will become more than a place to purchase gear, offering a variety of services catering to every player’s needs.
FENDER FLAGSHIP TOKYO will be located at B1F to 3F, 1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan.
Fender products are sold in the Philippines by Yupangco Music under G.A. Yupangco & Co, Inc.