LG Philippines recently mounted an event to highlight its vast selection of LG Commercial Displays. Dubbed as 2022 LG Reconnect, the event was held at the Podium Hall in Mandaluyong City. It was attended by industry partners and corporate clients in the morning and was later opened to the public in the afternoon.
Ed Kasunuran, LG Philippines’ head of business solutions | Photo by LG Press
Ed Kasunuran, head of business solutions, started off with a short intro on how the event came to be. “The whole industry went into upheaval because of the pandemic, so it’s crucial to address consumer needs. LG, as expected, went over and beyond to deliver what the market wants. Today, we will be unveiling some of LG’s innovations that showcase new technology that pushes us forward to the future.”
(L to R) Bryan Tan, Asia regional business development manager, and Karl Herrera, business development manager for hospitality | Photo by LG Press
Industry stalwarts gave short presentations detailing how LG’s new technology can be used to push different sectors to new heights. Asia regional senior business development manager Bryan Tan discussed retail trends, particularly how the pandemic was a catalyst for digital acceleration in Southeast Asia, making the region one of the world’s most connected regions going into 2022. For the hospitality industry, business development manager Karl Herrera gave his insights, noting the benefits of using dedicated commercial displays over consumer TVs. He gave detailed comparisons of how the commercial options have more than double the lifespan of consumer displays with over three times the usage hours.
(L to R) Mikee De Ocampo, business development manager for transportation, corporate, and command center; Hannah Cepe, business development manager for LED corporate; Jane Pactoranan, business development manager for monitors | Photo by LG Press
Business development manager Mikee De Ocampo discussed how the addition of commercial display solutions can lead to more productivity and collaboration in the evolving workspace. From small-, medium-, and large meeting rooms, to auditoriums, these display solutions offer interactive, user-friendly platforms to meet and fulfill new corporate needs while boosting meeting efficiency and simplifying maintenance. Business development manager Hannah Cepe also shared her expertise with LED. She introduced and gave a brief glimpse of indoor, and outdoor LEDs and content solutions. each with a different use case. From Magnit, Bloc, Transparent Film, and the FIne-Pitch Series, each offers a wider color spectrum and vivid color viewing angle. The last speaker was business development manager Jane Pactoranan, who talked about the increased demand for monitors following the pandemic. She went on to length about the different monitor lines – Standard, UltraWide, UHD 4K Monitor, and UltraGear series and how they can help businesses and consumers alike.
LSAC025
The event showcased the different commercial display solutions that LG offers. The highlight of the event was the introduction of the massive LSAC025, a 54” LED Video Wall Display that you can connect with each other with cable-less signal transmission and power docking. Its block assembly design makes the LSAC series easier to install than before. Its maintenance, installation, and replacement are as easy as it gets. Unlike the LCD video walls, the LSAC series is truly bezel-free, so audiences can focus on visual content in its entirety without any bezel interference between displays. It is the first of its kind in the world and a true marvel of engineering.
Because productivity during meetings is incredibly important, the One:Quick Works is the perfect blend for hybrid work environments. The 55” screen provides a commanding presence in conference rooms and makes meetings more interactive and productive. The One:Quick Flex offers most of the same features as One:Quick Works, but it offers better mobility. It is slightly smaller at 43”, but it comes with a stand and can be rotated horizontally or vertically.
For quick, easy, and fuss-free screen sharing among multiple people, LG provides the perfect solution with the One:Quick Share. LG One:Quick Share is a wireless screen sharing solution available through LG Digital Signage, a USB transmission unit for PC (SC-00DA), and its app. Want to make a statement in your conference rooms? You can always go big with LG. The LAEC series is a 136-inch large screen that is offered as an all-in-one package including an embedded controller and built-in speaker.
LG Transparent OLED
One of the crowd favorites of the exhibit was straight out of the future. The LG Transparent OLED Signage offers new ways to communicate visually and opens up a whole new level of creativity that even conventional digital signage cannot offer. LG’s OLED technology makes the Transparent OLED Signage have a slimmer structure without a backlight unit or a liquid crystal layer, achieving high transparency of 38%* much higher than conventional LCD transparent displays (10%**). While clearly showing objects behind the screen, it overlays the relevant information right before them. Featuring self-lighting pixels, the display maintains vivid colors and high contrast ratio even when the display becomes transparent. It brings content to life from wide viewing angles, and the content blends into its surroundings seamlessly and naturally.
LG 55XE4F-M
For outdoor display solutions, LG has the 55XE4F-M. The XE4F series possesses a powerful brightness of 4,000 nits, capturing the attention of customers by providing clear and vivid picture quality even under strong and direct sunlight. With a slim & robust design, the XE4F series can be easily installed to meet the customer’s needs in external environments that require complex installation conditions. It is composed of a single display with a light and slim design and it can be easily customized to suit various external environments with no need for a separate casing. By adding more LED units, XE4F operates brighter at a lower temperature, thereby lasting longer than conventional products. Also, it offers outstanding visibility even when the viewer is wearing polarized sunglasses.
LG 55” UHD Pro:Centric Hotel TV
Not many realize this but TVs and displays in hotels are different from the ones we have at home. The LG 55” UHD Pro:Centric Hotel TV is a smart hotel TV with effective content management pre-installed. The US660H series supports clear Ultra HD and efficient content management with Pro: Centric solutions. In addition, the new webOS 5.0 for a wide variety of customer needs, provides customized content in an easier way. Newly added Mood Display & Gallery Mode enable you to utilize the TV as a customized clock and an artwork that perfectly harmonizes with your space and life.
(L to R) Ryan Nulud, Aya Castillo, Kyra Yambao, Hannah Cepe, Bryan Tan, Hongjin “Peter” Uhm, Andrei Felix, Ed Kasunuran, Mikee De Ocampo, Karl Herrera, Ren Castillo and Jane Pactoranan
Peter Uhm, LG Philippines’ Information Display product director, gave insight regarding the brand’s vision for commercial displays “We want our products to offer proactive solutions, not reactive. We want to anticipate the needs of tomorrow, today. We hope that you can join us together as we move daily life forward one display at a time.”