Nissan Philippines, Inc. (NPI) has posted record monthly sales in August with an all-time high of 4,500 units sold, moving the brand to the industry’s number three position.
Nissan sales in August mark the highest monthly sales for the brand in the Philippines since the year 2000. This posts a 104% increase versus the same period last year and beats the previous 2,869 record performance set last July.
Driving this performance is the Nissan Navara, which accounted for 38% of sales in the Philippines. The Navara’s strong sales has made it the best-selling pick-up for the month of August. Accounting for 21% of the brand’s monthly sales, the new Nissan Terra also pushed Nissan’s sales in the Philippines. August marked the first sales month for the new M-SUV.
| Photo by Mika Fernandez-David
In addition, Nissan ranked number two in the J.D Power 2018 Customer Service Index, showcasing its strength in aftersales services. Further driving this performance is the expansion of Nissan’s dealer network, with over five new showrooms opening until the end of the year.
“The strong sales performance is the result of a diligent focus on customer service and a strategic product portfolio that meets the requirements of the Filipinos,” says Nissan Philippines managing director Ramesh Narasimhan. “The positive reception of the new Nissan Terra is testament to this. We remain committed to exceeding expectations of our customers and the market.”