Isuzu Philippines Corporation (IPC) recently held the Mindanao leg of its mall display and 4×4 Action Playground activity at the SM Lanang Premier in Davao City. Led by IPC Executive Vice President Shojiro Sakoda, the event offered Davaoeño first-hand experience of the newest iteration of the Isuzu D-MAX models, highlighting the vehicle’s advanced features.
“We are very happy with the warm reception of our customers for this new model. From Manila to Visayas, we have been receiving good feedback and appreciation for all the comfort, performance, and safety technologies we have developed for this new model. As one of our most important markets, we couldn’t miss bringing this tour to Davao City, as it suits their provincial roads and mountainous terrains,” said Sakoda.
The event kicked off on July 26 with a mini concert by singer/DJ Sam Concepcion, who entertained the crowd of screaming fans. Also included in the program was the formal turnover of the first three 2024 D-MAX units to their respective owners.
A key highlight of the three-day event was the Isuzu 4×4 Action Playground, designed to showcase the enhanced off-road and safety features of the D-MAX. The test course included the Rough Terrain Roller, Articulated Ramps, Side Camber, Road Grinder, Chicane, Forward Collision Wall, and the crowd favorite Hydraulic Ramp. These stations are meticulously crafted to demonstrate the D-MAX’s prowess in handling off-road conditions while emphasizing its top-tier safety features. Also seen at the SM Mall of Asia (MOA) launch and the Cebu leg of the tour, Davao was the last stop for the hydraulic ramp. The mall tour. however, continues throughout August with stops at SM Bacolod (August 2-8), SM Megamall (August 8-14), SM Mall of Asia (August 15-21), SM CDO Downtown (August 23-29), and SM Pampanga (August 24-30).
The new Isuzu D-MAX features a new Differential Lock system and Rough Terrain mode, making it more capable of traversing any terrain. Enhanced safety features include a 360-degree Around View Monitor and Digital Video Recorder, significantly improving driver and passenger safety. With the recent launch of the new D-MAX, Isuzu is proving that it is now more than just durable; the company has evolved to meet the needs of more discerning and tech-savvy buyers.
At the heart of the new Isuzu D-MAX is the reliable 4JJ3-TCX Blue Power engine, which delivers 190 PS of maximum power and 450 Nm of maximum torque. Available colors include LS-E-specific Namibu Orange and new Biarritz Blue, and Onyx Black, Islay Gray, Satin Pearl White, and Splash White for the other trims.
Pricing is as follows:
- 2024 DMAX 3.0 4×4 LS-E AT – P1,945,000.00
- 2024 DMAX 3.0 4×2 LS-E AT – P1,695,000.00
- 2024 DMAX 3.0 4×4 LS-A MT Plus – P1,750,000.00
- 2024 DMAX 3.0 4×2 LS-A AT Plus – P1,510,000.00
- 2024 DMAX 3.0 4×2 LS-A MT Plus – P 1,440,000.00
- 2024 DMAX 3.0 4×4 LS-A MT – P 1,710,000.00
- 2024 DMAX 3.0 4×2 LS-A AT – P 1,470,000.00
- 2024 DMAX 3.0 4×2 LS-A MT – P 1,400,000.00
- 2024 DMAX 3.0 4×4 LT MT – P 1,299,000.00
- 2024 DMAX RZ4E 4×2 LT MT – P 1,048,000.00
- 2024 DMAX 3.0 Single Cab 4×4 MT – P 1,178,000.00
- 2024 DMAX RZ4E Single Cab 4×2 MT – P 938,000.00
For more information about the new 2024 Isuzu D-MAX, its features, latest news, and promotions, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
