Isuzu Cebu recently inaugurated its newly renovated IOS dealership facility, marking a significant milestone just in time for the official introduction of the Isuzu D-MAX in the Visayas region. In Isuzu parlance, IOS stands for Isuzu Outlet Standard or the design that dealerships worldwide have to follow. The refreshed dealership now boasts a striking new black and red front fascia design, representing a bold and dynamic era for Isuzu in the city.
Established in 2015, Isuzu Cebu features an expansive eight-car showroom that showcases even their heavy-duty truck models. The facility has ten service bays, and two dedicated truck bays, spread across a 5,000-square-meter lot at A. Soriano Ave., Cebu City. The recent IOS renovation has transformed the dealership into a more inviting and conducive environment for customers, enhancing their sales and service experience.
“We are very happy with the latest renovation; it will not only improve the image of Isuzu within Cebu City but, most importantly, elevate the customer service that we provide to our Cebuano customers,” said IPC President Tetsuya Fujita.
The renovations have enhanced both the exterior and interior, creating a more spacious setting that supports faster transactions and a customer-centric approach to business. A more prominent tower sign now stands along the main avenue, serving as a landmark in the automotive row for Ayala-owned dealerships, which operate all Isuzu dealerships in the Cebu and Bohol regions.
A crucial market for Isuzu, Cebu hosts three dealerships, including the main branch in Mandaue and a satellite branch in Cebu South – of which the company is confident that the modernization of their dealership will bolster their market share in both the light commercial and truck segments.
“We would like to thank Isuzu Philippines for their continued support of our dealerships here in Cebu, and moving forward with the recent renovations, our dealerships are gearing towards maintaining our number 1 position in truck sales and strengthening our light commercial vehicle sales in this region,” said Alex Paguio, Chief Operating Officer, Iconic Dealership Inc.
Aside from the opening of the IOS dealership, Isuzu Cebu also hosted the Isuzu D-MAX Mall Tour and 4×4 Action Playground from July 5-7 at SM Cebu Seaside. The event aimed to revitalize their pickup sales by providing a hands-on experience of the Isuzu D-MAX’s impressive off-road and safety capabilities, which are open to the public.