Isuzu Philippines Corporation (IPC) held an exciting weekend last August 10 to 12 at SM City Cebu as it rolled out its Isuzu 4×4 Xtreme Xperience — the company’s roadshow event for 2018. Held at the open parking area at the mall’s north wing, many activities were added to the event to make it even more fun and engaging for all members of the family.
The highlight of the weekend was the 4×4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers experienced riding a 3.0-liter D-Max 4×4 pickup up and down the custom-built two-story-high metal ramp.
The other activities available to the visitors of the Isuzu 4×4 Xtreme Xperience were Drift karting; a photo booth; a kids’ activity area; an all-terrain display; parts, accessories and merchandising display; a mod hobbyist exhibit; the My Dream Isuzu Car corner; and car club meet-ups.
The event culminated with special activities — the cheerdance competition finale, as well as the awarding ceremonies for the cheerdance, fuel economy run, and the highest kilometer mileage. Isuzu mu-X ambassadress, TV actress, and singer Maja Salvador and rock/hip-hop group UrbanDub also performed during the unveiling of the Isuzu Cebu Inc (ICI) 20th-anniversary logo.
The Isuzu 4×4 Xtreme Xperience was organized in partnership with IPC and ICI, which comprises Isuzu Mandaue, Cebu, Talisay, and Bohol.
This event is sponsored by Pilipinas Shell, Standard Insurance, BPI/MS Insurance Corporation, Hawk Trading, LED Works, JoyRide, Nature’s Spring, and Mapfre.
The next leg of the Isuzu Xtreme Xperience will be in Iloilo on September 21 to 23.
For more information, log on to www.isuzuphil.com.
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