Sojitz G Auto Philippines Corporation (SGAP), the local distributor of Geely in the country has officially launched the 2022 all-new Emgrand, the fourth nameplate, and the first sedan in the Geely PH lineup since its relaunch in 2019.
“The Geely Emgrand aims to continue what we have begun from our young brand. We have heard and listened to our customers and this gave us the confidence to bring in a sedan for the Filipino market. Now, we are offering a sedan that will inspire you to elevate your life, be driven, and provide you a more worthy vehicle for your daily mobility needs,” said SGAP President & CEO Yosuke Nishi.
The 2022 Emgrand is the fourth generation of the model since it was first launched in 2009, and with each iteration, the brand invested in making it the best in its class with advanced specifications and features. Since then, the Emgrand has been a consistent best-selling sedan in China for 9 consecutive years with cumulative sales of more than 3.38 million units until last year. The Philippines is the first overseas market to launch the Emgrand after its debut in China last year, a testament to Geely’s high confidence in the Philippine market, especially after the exponential sales growth SGAP has been achieving.
The all-new Emgrand is assembled in Geely’s new 5G+ connected Changxing factory in East China’s Zhejiang province. The highly-advanced factory has achieved an unparalleled approach in intelligent vehicle manufacturing that includes 100% automation in welding operations that ensures gaps and flushes are less than 3.5mm. This factory also enables Geely to adopt the longest roof laser welding instead of spot welds on the Emgrand, increasing its strength by 50% and making the vehicle safer. The plant also features leading quality monitoring standards among vehicles in the same class.
The all-new Emgrand uses the B-segment Modular Architecture (BMA) which was developed together with Volvo and designed to exceed the criteria of 5-star NCAP safety ratings. This is the same platform used for the Coolray, and enables the Emgrand to achieve bigger space with its wide-body, better riding comfort, and achieve better control and stability. With BMA’s more than 5 million kilometer test mileage, higher reliability, and durability are expected from Emgrand.
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Power
Under the hood of the Emgrand is a new 1.5-liter Dual Continuous Variable Valve Timing normal aspirated engine mated to an 8-speed continuous variable transmission (CVT). The engine delivers 102hp @ 5,600rpm and 142Nm of torque and is lightweight due to its all-aluminum alloy cylinder.
Design
Geely designers have created a design that evolves on the new generation of fashion which is based on the concept of “polar light and shadow aesthetics” creating the first wide-body, low-lying style of the B-segment sedan. Complementing the refined and luxurious character, Geely designers have adopted the new “Energy Pulse” radiator grille. Emgrand is equipped with Projector LED headlamps (Premium variant), and LED daytime running lights with welcome lights and a ‘follow me home” function. It also has an auto-on feature that allows the headlamps to illuminate when driving conditions gets gloomy. The Emgrand’s rear combination lamps feature 190 LED bulbs which project 3 unique light patterns when you lock or unlock the car.
Comfort and Space
For the premium variant, seats are made of memory foam with light luxury suede and environment-friendly imitation leather material combination. The dashboard and door panels are made of plush and soft cladding materials, and the steering wheel is wrapped with constant-temperature leather material to ensure that it does not feel hot even if the car is exposed to direct sunlight. With its spacious interior, the Emgrand offers the best seating space and headroom for 3 adults in the rear seat. It has generous amounts of storage spaces, and a 500L trunk that can be expanded with the 60:40-split back seats laid flat. NVH (Noise, Vibration, and Harshness) is kept at a minimum with levels even lower than some luxury European brands.
Care, Safety, and Technology
As various auto brands race towards electrification, connectivity, intelligence, and shared mobility, Geely has also committed itself to developing automobiles that help protect the health of its drivers and passengers. Geely has started to build cars using zero solvent, water-based adhesives that are environmentally friendly and safe for inhalation by its occupants. The new Emgrand also features a unique Intelligent Scene Air-conditioning System to which aids in deodorizing the cabin, making the air fresh all the time. The aircon is also equipped with a CN95 filter that ensures that the air going inside the cabin is free from viruses and bacteria.
Apart from the active and passive safety features such as ABS with EBD, Electronic Stability Program, Traction Control, Hill Hold Control, Electric Parking Brake with Autohold, Six Airbags (Premium), the Emgrand features 3 ultra-sonic reversing radars, a high definition wide-angle reverse camera (Premium), a Real-time Temperature and Pressure Tire Monitoring System, and now a unique Rear Intelligent Monitoring System that gives you a reminder to check the rear seats before getting off the car.
In terms of driver information and entertainment, Emgrand (Premium) has a 12.3-inch digital meter with a 3D interface and high-definition display that supports various driving information. Standard across the variants is an 8-inch HD central screen that controls the entertainment and other functions such as shifting driving modes from Eco, Comfort, or Sport; opening, and closing the sunroof (Premium); and accessing other intelligent features of the airconditioning.
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The strategic entry of Emgrand in the Philippines the exemplary performance of the brand despite the challenges the past two years. With only three models in the lineup, Geely PH almost tripled its sales in 2021 with 6,104 units sold. This was a 182% increase from the 2,158 units sold in 2020. Based on the CAMPI and AVID reports, Geely Philippines has maintained the 9th spot in total industry sales but has increased its overall market share to 2.1% which is more than double the previous year’s 0.9%.
“Indeed, the new Geely Emgrand packs in enough features you would normally expect from bigger cars minus their expensive price. If I am to sum up the proposition of the Emgrand to the market, it is “Value for Money”. That’s what Geely is known for and that’s exactly what you get on the All-New Emgrand,” Nishi added.
The all-new Emgrand is available in six colors: Proud Teal, Dark Blue, Gold, Gray, Red, and White. The suggested retail price for the top-of-the-line Premium variant is Php 908,000, while the Comfort variant is priced at Php 798,000. All units come with a 5-year or 150,000-kilometer warranty, whichever comes first.
As an added incentive, customers who purchase an Emgrand from launch to May 31, 2022, will automatically get a Php 50,000 discount and free 1-year Periodic Maintenance Service inclusive of parts, oil, and labor. Buyers during this period will also be eligible for the raffle where three lucky winners can get an additional Php 250,000 discount (or rebate) on their purchase.
For more information and the latest updates, please visit www.geelyph.com.
Read more about Geely here:
- https://ignition.ph/news/geely-ph-opens-new-dealership-in-las-pinas
- https://ignition.ph/news/geely-to-add-a-sedan-to-its-all-suv-ph-lineup
- https://ignition.ph/news/geely-coolray-sport-limited-now-available
- https://ignition.ph/news/geely-iloilo-is-sgap-s-newest-dealership-in-visayas
- https://ignition.ph/news/geely-iloilo-is-sgap-s-newest-dealership-in-visayas