Toyota Motor Philippines (TMP) has tapped Filipino indie folk-pop band Ben&Ben as the newest ambassadors for its Toyota Choice campaign, pairing a widely admired musical act with a brand long associated with reliability and innovation. The collaboration draws on the band’s authenticity and the automaker’s four campaign pillars—trust, connection, versatility, and innovation.
Ben&Ben, formed in 2016 and led by twins Paolo and Miguel Benjamin Guico, has earned a strong following with songs such as “Leaves,” “Pagtingin,” “Ride Home,” and “Kathang Isip.” The group is also known for engaging with social issues including mental health, social justice, feminism, and individualism—qualities TMP says resonate with Toyota Choice’s values.
TMP highlights the partnership as a natural fit: members of Ben&Ben are actual Toyota owners, and the band’s emphasis on sincere, consistent engagement mirrors Toyota’s focus on long-term customer relationships and after-sales support. The campaign positions Toyota as a one-stop mobility provider addressing diverse lifestyles, while Ben&Ben’s varied musical themes reflect the brand’s versatility.
Both parties emphasize ongoing refinement and forward movement—Toyota through technological innovation aimed at improving everyday driving, and Ben&Ben by evolving their sound and storytelling. TMP expects the collaboration to humanize the Toyota Choice message and broaden its appeal among younger audiences who value authenticity and purpose-driven brands.
By combining Toyota’s legacy of trust with Ben&Ben’s cultural relevance, TMP aims to reinforce the campaign’s message: empowering Filipinos to make choices that matter—whether in music, mobility, or daily life.