XPENG, a global player in AI-powered mobility, has officially named actress, television host, and recording artist Anne Curtis as its brand ambassador in the Philippines. This partnership marks a strategic effort to introduce the brand’s vision for intelligent driving to the Filipino market.
The announcement was made during XPENG’s grand brand launch held on September 25 at the SM Mall of Asia Arena. The event showcased the company’s “Physical AI” capabilities, featuring six variants across its flagship XPENG X9 Ultra-Intelligent Seven-Seater MPV and the XPENG L03 Next-Generation AI SUV Coupé. Guests at the event were also provided with a preview of the company’s advanced mobility solutions, including the X2 flying car and the IRON humanoid robot.
According to XPENG, the selection of Curtis aligns with the brand’s core values of confidence, curiosity, and a forward-looking spirit.
“Anne brings together elegance, energy, intelligence, and authenticity,” said Hanna Tao, Southeast Asia Marketing Director of XPENG. “She is modern, stylish, and constantly evolving, while staying true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing XPENG’s premium and human-centered vision of intelligent mobility to Filipino drivers.”
For Curtis, the partnership is rooted in a genuine appreciation for the brand’s technology. “Ever since I first drove the XPENG L03, I’ve wanted people to experience it for themselves,” said Curtis. “It’s smart, stylish, and makes every drive feel new and exciting. If you’ve been waiting for the right time to go electric, XPENG makes it so easy to say yes.”
XPENG Philippines operates as a direct subsidiary of the global firm and serves as its first subsidiary in Southeast Asia. The parent company, a global Physical AI enterprise, focuses on the development of AI-powered electric vehicles and intelligent machines designed to interact with the physical world. With a strong commitment to innovation, over 40 percent of the company’s global workforce is dedicated to research and development across artificial intelligence, software, robotics, and advanced mobility.
By the end of 2025, XPENG had established a presence in 60 countries and regions. Its cumulative vehicle deliveries worldwide exceeded 1.2 million as of July 31, 2026.