Astara, one of the more aggressive mobility companies in the world, has been appointed as the exclusive importer of JMC’s pick-up vehicles in the Philippines, which includes the distribution of new vehicles, parts, and services. This operation strengthens Astara’s relationship with this manufacturer after successfully operating JMC’s business in Chile, Bolivia, and Colombia since its relationship started in 2019.
Astara’s distribution of this new brand in the Philippines also consolidates the company’s strategic expansion in Southeast Asia, initiated in 2021. The company’s primary focus will be to build a solid dealer network, achieve leadership in the pickup segment, and implement effective strategies to promote and strengthen the brand’s image and products.
For his part, Suen Xiaoquan, president of JMIE (Jiangxi Jiangling Motors Import & Export Co., Ltd.) said, “We are delighted to collaborate with ASTARA in the pickup vehicle market. Together, we will offer more choices, better options, and exceptional customer service, all designed to meet the evolving needs of the market and exceed the expectations of Philippine consumers.”
In the Philippines, the Astara portfolio includes the distributorship of the Peugeot and GAC brands.