PUMA and McLaren Racing have announced a multi-year global partnership that blends motorsport PUMA and McLaren Racing have announced a multi-year global partnership that blends motorsport performance with contemporary style, with plans to roll out high-performance team apparel, lifestyle collections, and immersive fan experiences aimed at bringing supporters closer to the McLaren Racing legacy.
Under the deal, PUMA will create official team kits designed for on-track performance. The partnership covers the full McLaren Racing portfolio, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, the McLaren F1 Sim Racing Team, and, from 2027, the McLaren United AS WEC Hypercar Team.
“At PUMA, we are very proud of our long and successful history in motorsports and of having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, PUMA CEO. “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”
The partnership will introduce two key product lines: the PUMA x McLaren Replica Collection and the PUMA x McLaren Lifestyle Collection. Designed around McLaren Racing’s signature papaya, the Replica Collection mirrors the official clothing worn by drivers and team members at the track, aimed at fans who want to “show up, stand out, and Race Louder” wherever they are. Meanwhile, the Lifestyle Collection targets supporters who “live and breathe speed” beyond race weekends, drawing from McLaren Racing’s heritage and translating it into modern streetwear through updated silhouettes and contemporary design.
Beyond apparel, PUMA and McLaren Racing say they will also deliver immersive fan experiences through special events and unique product drops intended to capture the spirit and innovation associated with the team.
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands that are looking for deep and meaningful ways to engage with our growing global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fanwear,” said Zak Brown, CEO, McLaren Racing. “We know fans want to express their passion for our sport both at and away from the track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”
The PUMA x McLaren Racing Lifestyle Collection and Replica Collection are available at select PUMA stores, select official retailers, and online via puma.com and mclarenstore.com.