Adidas and the Mercedes-AMG PETRONAS F1 Team recently unveiled their first collection, marking the beginning of an exciting new era for motorsport. Designed around shared principles of performance and excellence, the debut collections for athletes and fans offer a fresh aesthetic to the paddock, born from sport and built for culture.
The launch sees adidas bring the best of its 75-year obsession with understanding athletes to the lanes of motorsport. Reimagining the design codes of sports and sports lifestyle, the new team wear has been carefully crafted with specific cuts, performance technologies, and functionalities to optimally support each member of the team during race weekends while unifying them—and their fans—with a central design story of black, white, and shades of the iconic Mercedes-AMG PETRONAS F1 Team.
Blending lifestyle aesthetics and performance functionality across apparel, footwear, and accessories, the range features a comprehensive lineup for one of the leading teams in motorsport, including:
- Driver wear: Pinnacle to the collection is the paddock wear created for Mercedes-AMG PETRONAS F1 Team drivers, George Russell and Kimi Antonelli—which brings sport-first, performance cuts to the paddock. Recoding drivers as the athletes that they are, this product launches in a lightweight fabric made with AEROREADY technology to support athletes to stay calm and focused in moments of pressure.
- Mechanics: Recognizing the physicality of the role, adidas and the Mercedes-AMG PETRONAS F1 Team aimed to create products that offer durability when working on machinery, flexibility when maneuvering at pace, and the ability to keep the athletes cool under pressure in a range of climates. This is reflected in the details of the mechanic’s tops, with a cut tailored to provide mobility, a lightweight fabric, and the addition of reflective details to the front and back.
- Engineers: For the role that can make or break wins in key moments, the range fuses lifestyle cues and performance technologies with traditional cuts synonymous with these team architects. A hero piece crafted for the engineers is the lightweight, technical polo top, created with breathable materials to replace the classic white shirt.
- Fanwear: To unite the motorsport community with the Mercedes-AMG PETRONAS F1 Team, additional fanwear and driver fanwear collections are unveiled, providing this passionate fanbase with a multitude of ways to style their support for the team. Fusing influences of streetwear with motorsport culture, the collection includes loungewear, hoodies, tops, and t-shirts, with additional driver-specific fanwear coming later this year.
The range features a holistic offer of special edition performance and lifestyle trainers to complete the collection. Iconic running silhouettes, Ultraboost 5 and Supernova provide added comfort and performance in the paddock, while iconic adidas sneakers further allow fans to pledge their support from the sidelines and beyond. The collection is completed with a selection of technical and lifestyle caps so fans can identify with their favorite team, bringing them closer together.
“The collection is the culmination of hard work and dedication from our creation teams to deliver a collection that supports the sporting performance of the whole team in everything they do and is also one that fans can proudly wear both on the streets and in the stands at races.
We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season,” said Bianca Mast Product Lead at adidas.
For his part, George Russell, driver for Mercedes AMG Petronas F1 said, “It’s incredible for us as a team to work with a brand like adidas that truly understands what it is like to operate at the highest levels in sport. Their knowledge, expertise, and attention to detail is something that is only going to benefit us as a team and hopefully give us an advantage as we set out to fight for race wins and championships, both this season and beyond.“
“We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special, and I’m so glad to be working with a partner who truly understands the athlete’s mindset. The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too,” said Kimi Antonelli, driver for the Mercedes-AMG Petronas F1 Team.
The adidas x Mercedes-AMG PETRONAS F1 fanwear collection will be available online at adidas.com/motorsport and select stores starting February 7, with more stocks to be released in adidas, FootLocker, Planet Sports, and Sports Central doors in the coming weeks.