Don Papa Rum, the premium single island rum, has released a limited edition ‘Secrets of Sugarlandia’ gift canister in the Philippines, launched to raise awareness and support key conservation efforts on its island home of Negros Occidental, known locally as Sugarlandia.
Available starting this April, the beautiful ‘Secrets of Sugarlandia’ canister is a mesmerizing tropical visual feat, featuring the rich, lush flora and fauna found on the island, and some of its critically endangered species including the Bleeding Heart Dove, Visayan Warty Pig, Visayan Spotted Deer, Visayan Tarictic Hornbill, and Rufous-Headed Hornbill.
A percentage of the canister sales will go to support the conservation work of key organizations on the island including the Talarak Foundation, which focuses on preserving and increasing the populations of these endangered and endemic species of Negros, and the Philippine Reef and Rainforest Conservation Foundation, which leads conservation and sustainability programs on the island of Negros and several parts of the Philippines. Don Papa is in the process of developing partnerships with both.
The canister, which holds the Don Papa Rum 7-year-old blend, renowned for its long, rich-textured finish and flavors of vanilla, honey and fruit cake, features a QR Code scan link to learn more about the initiatives set up by Don Papa to protect the island and its creatures, which the brand takes its creative inspiration from.
Available in over 30 countries worldwide, Don Papa Rum is the first premium single island rum distilled and aged for over seven years in American oak barrels on the island of Negros Occidental in the Philippines. It is now ranked the third-largest rum market in the world next to India and USA.
For more information about Don Papa Rum, visit www.donpaparum.com.