Peugeot Philippines continues to improve its upward trend as it closed November with a 297% year-over-year growth – a new record for the brand in the country. The sales drivers for the brand were its four new nameplates: the PEUGEOT 2008 SUV, PEUGEOT 3008 SUV, PEUGEOT 5008 SUV, and the PEUGEOT Traveller Premium, all of which were launched this year.
The French lion brand is also on track with its dealership expansion as it continues to open new showrooms and service facilities in key cities across the country. Recently, Peugeot led back-to-back inaugurations of two new showrooms in the Visayas: Peugeot Cebu and Peugeot Negros.
“Customer response to our brand has truly been remarkable since re-launching in January, proving that more and more Filipinos are drawn to the allure of driving a Peugeot. We’re also making great progress with opening new showrooms and service facilities in partnership with our dealers, which is key to enhancing the ownership experience of our customers,” said Maricar Parco, brand head of Peugeot for the Philippines.
The brand-new Peugeot dealerships in Cebu and Negros were officially opened to the public on December 5 and 8, respectively. Owned and operated by the Gateway Group, both outlets reflect Peugeot’s new global dealership design concept, making them the first flagship dealerships in the Visayas to proudly show the rebranded Peugeot Lion shield.
Peugeot Negros Opening L to R) Mary Ellen Andrey, General Manager of Peugeot Negros; Maricar Parco, Brand Head of Peugeot Philippines; Michael Goho, Executive Vice President of The Gateway Group; Hon. Jose Jalandoni III, Vice Mayor Of Talisay City; and Renie Laranga, Gateway Group Brand Head for Peugeot | Photo by Peugeot Press
Peugeot Cebu’s 481 square meter facility is situated along Gorordo Avenue, Cebu City, and can accommodate three vehicles in its showroom and three car bays in its service area. Peugeot Negros is a 520 square-meter property located at Zone 15, National Highway, Barangay Matab-ang, Talisay City and features a four-vehicle showroom and a two-car service bay.
With the opening of the Cebu and Negros locations, Peugeot today operates seven dealerships across the country. Other locations include Alabang, Pasig, and Quezon Avenue in Metro Manila; Pampanga in North Luzon, and Davao in Mindanao. Three more are slated to open before the year ends: Balintawak and Manila Bay in Metro Manila, Santa Rosa in Laguna, and Bocaue in Bulacan. Additional locations are expected in Q1 2023.
Peugeot is managed in the Philippines by Astara, one of the biggest automotive distributors and mobility companies in the world. In the last 11 months, the company has made significant progress on accelerating the revival of the brand in the market by providing customers with European-grade premium vehicles that Peugeot is known the world over for. The brand is also focusing its efforts on enhancing the consistency and reliability of its after-sales services across all its dealerships.
“Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life,” added Parco.