Toyota Motor Philippines (TMP) has reintroduced one of its most iconic nameplates, the Toyota Lite Ace, as a Light Commercial Vehicle (LCV) positioned to be a reliable business partner for Filipino business owners and entrepreneurs. Unveiled at the Farmers Plaza in Araneta City, Quezon City, TMP held a 3-day exhibit featuring the different applications businesses of all sizes can use the all-new Lite Ace.
(L- to R) Senior Vice President and Overall Head of Marketing, New Mobility Business and Vehicle Logistics Department Jing Atienza; TMP President Atsuhiro Okamoto; Vice Chairman David Go; and Senior Vice President for Marketing Masatoshi Toiya
“With the introduction of the all-new Lite Ace, we are responding to the long-time request of our customers for Toyota to introduce a light commercial vehicle,” TMP President Atsuhiro Okamoto told spectators at the unveiling event. “We are confident that the all-new Lite Ace is a game-changer, not just in uplifting the auto industry, but more importantly in improving the way homegrown businesses move people and goods.”
The all-new Lite Ace is powered by a 1.5L gasoline engine | Photo by Mika Fernandez-David
The dashboard of the all-new Toyota Lite Ace | Photo by Mika Fernandez-David
The all-new Lite Ace is powered by a 1.5L gasoline engine and 5-speed manual transmission. It has practical convenience features like electric power steering and air-conditioning system, as well as safety features that include SRS Airbags, an Anti-lock Brake System, and Vehicle Stability Control (VSC) for the Panel Van. It is currently available in two variants: the Pickup with an open bed for fast and flexible loading, and the Panel Van with a sliding enclosure for more secure cargo transport. The Aluminum Van version, which is ideal for dry goods transport, and the Utility Van which is suitable for human conveyance are expected to be introduced by September 2022.
The all-new Toyota Lite Ace Panel Van | Photo by Mika Fernandez-David
The all-new Toyota Lite Ace Pickup customized into a patrol vehicle | Photo by Mika Fernandez-David
TMP’s entry into this new category is also boosted by Toyota products’ signature QDR (Quality, Durability, and Reliability) that suits the demands of MSMEs needing the most returns out of their every investment. This also translates to minimal downtimes for the vehicle, ensuring business continuity and avoiding the time and financial losses or extra expenditures for repairs. With this, we are assuring that the all-new Lite Ace is an easy-to-acquire vehicle, giving MSMEs ease when purchasing.
The all-new Toyota Lite Ace Utility Van | Photo by Mika Fernandez-David
The all-new Toyota Lite Ace Aluminum Van | Photo by Mika Fernandez-David
The Pickup Lite Ace retails for Php 570,000 while the Panel Van Lite Ace is priced at Php 655,000 and both come in white color. The all-new Toyota Lite Ace will comes with Free Periodic Maintenance for 1 year/20,000kms. Easy ownership can be availed through Toyota Financial Services Philippines (TFSPH) which offers (among others) a weekly payment scheme with rates that go as low as Php 2,903.50 per week for the Pickup variant.
For more information about Lite Ace, visit Toyota.com.ph/asenso or visit the nearest Toyota dealership near you.
