Pilipinas Shell Petroleum Corporation was recently named as the preferred fuel provider of top motorcycle manufacturer Suzuki Philippines. The partnership was confirmed last May in a contract signing event held at the Suzuki 3S Shop in Roosevelt, Quezon City. The agreement was signed by Pilipinas Shell Vice President and General Manager for Mobility Randy del Valle; Marketing Delivery Manager of Shell Mobility, Arvin Obmerga; Suzuki Philippines’ General Manager for Motorcycle Sales and Marketing Division, Jun Bulot and Suzuki’s Motorcycle’s Marketing Manager Nenuka Guba.
“We are delighted to partner with Suzuki, one of the biggest brands nationally. The features and services in our Shell stations will be providing extra layers of customer satisfaction to clients who had bought Suzuki motorcycles here in the Philippines,” said Pilipinas Shell Vice President and General Manager for Mobility Randy del Valle.
“Now that we are being challenged by the pandemic, this project is a refreshing step to reward our customers as we all ride ahead in the New Normal. We encourage them to move around on two wheels because motorcycles are economical, efficient, and promote social distancing. And we are glad that we are with you (Shell) in this endeavor,” said Jun Bulot, Suzuki Philippines’ General Manager for Motorcycle Sales and Marketing Division.
“On our end, we’re really happy to be partnering with Pilipinas Shell. One of our thrusts is actually [about] customer relationships, and this project we now have with Shell is something that we are looking at as a customer delighter especially in this trying time,” added Suzuki’s Motorcycle’s Marketing Manager Nenuka Guba.
Customers who purchase a Suzuki motorcycle will receive a free Shell GO+ card that will be preloaded with 200 points. Aside from earning and redeeming points, the Shell GO+ program gives members access to exclusive perks and rewards in any of Pilipinas Shell’s more than 1,000 stations nationwide. This including discounts for Shell V-Power Fuels, Lubricants, and Shell Select snacks, as well as free roadside assistance, among others.
“The benefit will go to the Suzuki customers themselves, as they will enjoy the quality products and services from the Shell station,” said Obmerga. “Suzuki was one of the top choices for partnership primarily because of their reputation as a brand,” he added.
Suzuki recommends Shell V-Power fuels because of the efficiency and protection that they bring to the bikes’ engines, powering their performance for all kinds of travel. The DYNAFLEX technology found in Shell V-Power fuels is formulated with powerful cleaning molecules designed to prevent and remove performance-robbing engine deposits.
As part of the newly signed agreement, Suzuki bikers can now have their rides disinfected and given free maintenance checks in the V-Power Bida Bikers lane located in selected Shell stations. These are the stations that conveniently have designated lanes allotted exclusively for bikers.
Obmerga acknowledged the role that riders play in the revival of the economy, saying, “It is high time for us to give specific benefits for our motorcycle riders, given the support they have provided and their assistance to the economy during the pandemic.”
Del Valle enthusiastically encouraged the riders to try out the lanes and biker bays, saying, “I do really look forward to the opportunity to inviting all Suzuki motorcycles to visit a Shell Mobility Station. You will really be treated as a guest with an enhanced customer experience. Shell stations will not only provide riders a place for rest and refreshments but also additional perks to help improve their everyday journeys.”