Isuzu Philippines Corporation (IPC), with and through B.M. Domingo Motor Sales, Inc. (BMD), recently celebrated the reopening of Isuzu Isabela last August 13, 2021, as Isuzu’s latest dealership adopting the Isuzu Outlet Standard (IOS). The reopening of Isuzu Isabela coincided with BMD’s 44th anniversary as a franchised dealer of Isuzu trucks and vehicles. Over the years, BMD has become one of Isuzu’s most trusted partners who helped expand the brand’s reach in the Cagayan Region and as well as in Nueva Ecija, Bulacan, and Tarlac in Central Luzon.
Aside from having customer satisfaction at the heart of its operations, openness to modernization and adaptability drives BMD’s longevity. This was evident during the establishment of Isuzu Iguig in Cagayan wherein the facility and workforce were uprooted from Tuguegarao but still managed to become the first in the country to showcase the IOS design in October 2019.
“We at BMD Motor Sales, together with Isuzu Philippines, recognize the important role of showrooms in helping customers decide on possibly one of their biggest purchases in life. We must adapt to the changing times – new technology, new competition, new ways of doing business. That is why we make investments in current innovations that will better cater to the in-store needs of our clients as well as improve the work experience of our employees for years to come,” said Ms. Maria Rizalina, Brand Manager, Isuzu Isabela. “Equally important to sales is after sales which is an intrinsic element in the industry. Therefore, expect our service reception, parts counters, and workshops will also soon be completed,” she added.
Isuzu Isabela’s new IOS Showroom and Service Center has a total floor area of 2,854-sqm which houses a mezzanine and a 2-floor Parts Warehouse. On the display floor are 1 commercial vehicle (CV) and 3 light commercial vehicles (LCV), while the workshop can accommodate up to 12 LCV units. A separate Truck Center, with a total floor area of 1,745-sqm, serves as an extension of the main lot and has another showroom with 2 CVs and additional service bays for 4 LCVs and 4 CVs.
Though not in attendance because of community quarantine restrictions in the National Capital Region, IPC President Hajime Koso sent his virtual greetings and said “We are very proud of the BMD Group for continuing to capture the Cagayan Region market by providing not just good sales but excellent aftersales service that keeps our clients satisfied and loyal to the brand. IPC is confident that this new IOS design concept will bring not just more sales but more importantly elevate our clients’ experience resulting to utmost Customer Success.”