AC Motors, the umbrella company responsible for Volkswagen, Kia, and Maxus, and Ayala-owned dealerships of Honda and Isuzu—recently hosted an appreciation night for a good 2021.
In his welcome remarks, AC Motors President for Automobile Group Antonio “Toti” Zara III thanked the media for the significant role it played in the group’s progress and success, especially during the most challenging times in 2021. He also shared that AC Motors remained competitive in 2021 by remaining focused on the interests of its customers, and by “riding on the strength, versatility, and adaptability of our multi-brand portfolio.”
Zara identified the three key elements that enabled AC Motors to remain resilient and at an upward growth in 2021:
- The introduction of new models by each brand, namely: the all-new Maxus D60 compact SUV; the all-new Volkswagen T-Cross and Multivan Kombi; the all-new Kia Sorento; the Isuzu D-MAX and mu-X; and all-new Honda Civic and City Hatchback, and new City.
- The revamping and up-scaling of the brands’ digital assets that would eventually be responsible for as high as 40% of monthly sales.
- The continued expansion of the AC Motors network – expanding from 85 outlets in 2020 to 95 in 2021 which resulted in sales growth of 30%, outpacing the industry’s 18%.
AC Motors President for Automobile Group Antonio “Toti” Zara III
For 2022, Zara remains upbeat that AC Motors will continue to grow, and explore even more avenues of opportunity as parent company Ayala commits to a more sustainable future. Similarly, AC Motors has announced its commitment to achieving net-zero greenhouse gas emissions by 2050. To help achieve this goal, AC Motors will actively explore bringing electric vehicles to the domestic market. “The EV law and its corresponding roadmap are about to be finalized. Government must consider lowering import duties aside from excise tax privileges. Let us protect strategic sectors such as the PUV but allow easier importation of private vehicles. We need to make EV ownership more accessible,” Zara said.
For the more immediate future, the company is pushing to steadily grow its sales volume, starting with the much-awaited launch of the all-new Kia Carnival. The group also plans to strengthen its presence in the truck market, a segment that has recovered faster than others during the pandemic. Further expansion of its network and digitization will likewise continue.
Read more about AC Motors’ brands here:
- https://ignition.ph/news/kia-ph-is-now-offering-fleet-vehicles-through-kia-corporate-care
- https://ignition.ph/news/volkswagen-ph-releases-2021-santana
- https://ignition.ph/news/bigger-isuzu-pasig-dealership-and-truck-center-now-open
- https://ignition.ph/news/ac-motors-celebrates-30th-year-to-launch-6-models-and-open-6-showrooms-in-2021