The iCAUR V23, an all-electric SUV, has been awarded the Red Dot Award: Design Concept 2026. The recognition, presented in Germany, acknowledges the vehicle’s design approach, which fuses classic aesthetic elements with new energy technology.
The Red Dot Award: Design Concept distinguishes projects based on innovation and creative methodology rather than existing product categories. According to the jury, the V23 was selected for its reinterpretation of classic design DNA through modern technical and aesthetic frameworks.
Design and Technical Features
The V23 is characterized by a boxy silhouette and a four-wheel-at-the-corners layout. Key physical dimensions include a width of 1.9 meters, a height of 1.84 meters, and a wheelbase of 2,735 mm, supported by 21-inch wheels.
Stylistic elements include traditional round headlights, integrated with tech-forward components such as a transparent radar cover and pixel-style high-mounted stop lights. The rear of the vehicle features a modular “backpack” component designed to retain functional utility while aligning with modern energy-era design standards.
Personalization and User Philosophy
The vehicle is positioned as a “third space,” intended to accommodate user individuality alongside transport functionality. The V23 incorporates over 20 reserved modification interfaces to facilitate vehicle customization.
In conjunction with the design recognition, the brand has launched a global campaign titled “Ride to Cheer,” aligned with current seasonal events. The campaign encompasses various activities, including outdoor tours and in-store displays featuring the V23 and AiMOGA robotics technology.