Every year, an estimated 1.25 million people worldwide are involved in road traffic accidents according to the World Health Organization (WHO). Here in the Philippines, government data shows that traffic incidents have been increasing and have never dipped below 8,000 accidents annually.
With this in mind, Shell just launched a new campaign that aims to help make roads safer for all Filipinos.
Dubbed “BiyaHero,” the campaign is part of Shell’s commitment to keeping drivers safe, secure, and in good health on the road. The campaign also aims to be a reminder that safety on the road is everybody’s responsibility.
“We at Shell believe that road safety starts with all of us and that always being aware, alert, and prepared can help save lives,” said Anthony Yam Pilipinas Shell Vice President for the Retail Business. “This is part of Shell’s continuing effort to implement road safety programs for motorists, which I am proud to say the company has been doing for the longest time,” he added.
Shell’s BiyaHero campaign actually started during the long Holy Week break when Shell stations prepared for the increased number of motorists going on long road trips with road safety tips, as well as special incentives.
With every P1,000 worth of V-Power fuel, customers are given P3.00 off per liter on their next fuel purchase. Motorists are also entitled to discounts on their favorite snacks, drinks, and road needs at Shell Select and Shell Deli2go outlets. To further ease the public’s journeys on long weekends, Shell also has clean and sanitized comfort rooms at their gas stations.
Shell Helix Oil Change+, on the other hand, offers hassle-free oil change and maintenance services. Customers can avail of Shell’s year-long special offers, such as a free 14-point safety check by expert mechanics as well as free engine insurance and roadside assistance if they avail of a Shell Helix Ultra oil change package. They can also get 40% off on oil change labor when they present their SM Advantage Card.
“Shell believes that through ‘BiyaHero,’ drivers will do their part to be responsible not just for themselves but for the whole community and together, our roads will be safer,” Yam declares.