Commercial vehicle distributor Berjaya Auto Asia, Incorporated (BAAI) and one of China’s “Big Four” automotive manufacturers, Changan International Corporation (CIC), jointly unveiled a new brand in the Philippines that will usher in the future of the Chinese marque’s commercial vehicle offerings in the country.
Starting July 1, 2020, Kaicene will be the new brand name for Changan’s commercial vehicle lineup distributed by BAAI. The Honor S 7-seater MPV, the Star Truck mini truck, and the X5 diesel truck will all be under the new Kaicene brand name.
“We are proud to introduce the Kaicene brand to the Philippine market,” shares Japheth Castillo, president of Berjaya Auto Asia, Inc. “Kaicene represents Changan’s dynamic direction to fine-tune its efforts with its popular commercial models as it expands its lineup not only in China but also around the world. With 36 years of commercial vehicle manufacturing expertise in its DNA, Kaicene is set to lead Changan International Corporation towards a more focused effort on providing vehicles that address the needs of entrepreneurs, small and medium-scale businesses, and developing communities. Kaicene is set to deliver more of the reliability, durability, and versatility that is essential in the commercial vehicle market,” he added.
The Kaicene brand name (pronounced as Kai-chen) is a new division wholly owned by Changan International Corporation. It represents the fusion of two ideals that the company aspires for – “凯 Kai” is a Chinese word associated with a song of triumph; and “程 Cheng”, a Chinese word that represents a bright future. The elegant combination of these aspirations distinguishes Kaicene as a brand that proudly aspires for success as it confidently looks forward to a prosperous future.
Kaicene models will continue to use the now-familiar Changan “red arch” logo. This pays homage to CIC’s commercial vehicle roots from 36 years ago, the cornerstone of the brand’s international success today.
“Our customers will continue to enjoy the peace of mind inherent in every purchase of a Kaicene vehicle,” shares Castillo. “The Kaicene Honor S 7-seat MPV, the Kaicene Star Truck, and the Kaicene X5 small and medium-scale business light commercial vehicles will remain our core products. They will be supported by Berjaya Auto Asia’s excellent after-sales, parts availability, and warranties that will reassure their continued service for years to come. When it comes to value, the Kaicene brand represents an exceptional level of quality and dedicated service that sets it apart from other Chinese makes.”
For more information about the new Kaicene lineup of light commercial and logistics vehicles, customers may visit the following showrooms and service centers, all of which are now open to serve the public:
Auto Asia Sta. Rosa
National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna
(02) 3485 7516
Auto Asia Otis, Manila
1120 Quirino Avenue Extension, Paco, Manila
(02) 8561 0973
Auto Asia Davao
Km. 7 Lanang, Davao City, Davao Del Sur
(082) 235 2700
Auto Asia Cagayan De Oro
Km. 3 National Highway, Kauswagan, Cagayan De Oro City
(088) 855 888
Auto Asia General Santos
General Santos National Highway, Apopong, General Santos City
(083) 551 1111
Auto Asia Butuan
National Highway, Brgy. Baan, Butuan City
(085) 815 7700
Customers may also send an email to customer.care@baai.ph for sales and service inquiries.