Only on its 3rd year of operations in the Philippines, Volkswagen received a total of 14 awards in 2016 for its various models and CSR efforts, making this a landmark year for Volkswagen PH in motoring industry and public relations’ awards.
The first award for 2016 was received on February 26, when its Child Safety Initiative campaign (CSI) was accorded the Silver Anvil Award in the Public Relations Programs: Specialized Advocacy Campaign by the Public Relations Society of the Philippines (PRSP) during its 51st Anvil Awards ceremony.
The CSI campaign was recognized once more on November 24, when it won Best in Road Safety Advocacy during Top Gear Philippines’ 2nd Stig Awards.
Launched in April 2015, the CSI campaign is part of the global CSI strategy of the German automaker that was rolled out in various countries. The campaign aims to introduce early childhood safety awareness to children 4-8 years of age, while imparting important road safety habits to their parents. To date, CSI has been participated in by 7,527 children and 5,690 parents/guardians at 36 different locations in Luzon and Visayas.
In September, the Volkswagen Golf and Passat won for their respective categories (Premium Compact and Executive Sedan) at the 2016 C! Awards, the annual motoring industry recognition program of C! magazine.
On October 13, Volkswagen PH bagged eight awards in three categories of the Media’s Choice component of the 2016-2017 Auto Focus People’s Choice and Media’s Choice Awards (AFMCA). These were: Best Engine Performance for the Golf GTI, Touran and Passat; Best Value for Money for the Golf GTI, Touran, Passat, and Touareg; and Best Design for the Golf GTI.
The 2016-2017 AFMCA is a key component of Sunshine Television Venture’s (STV’s) automobile industry merit program. Volkswagen PH’s wins in the Media’s Choice meant the winning models received at least 51% or more of the total votes cast by active members of the Philippine motoring media in that model’s specific performance category. This year, only 49 of the 88 award categories had a winner.
Capping off Volkswagen PH’s award-winning year was the Passat’s recognition as the Car Awards Group Inc.’s (CAGI’s) choice in the Luxury Mid-Size Car Category, announced on November 21 during CAGI’s 2016 Car of the Year Awards. The Passat also received the Metro Pacific Tollways for Best Safety Award.
For more information about Volkswagen Philippines, its award-winning vehicles and its innovative Child Safety Initiative campaign, log on to www.volkswagen.com.ph.