Consistent with its performance during the first two quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) finishes the third quarter with yet another strong showing, enabling the company to post 6 percent sales growth for the first nine months of the year compared with the same period in 2017.
Despite the industry slowdown these past months resulting from market reaction to the first-phase implementation of the TRAIN Law and the inflation surges, SPH was able to steadily increase its sales this year, with total sales volume exceeding 14,600 units as of September. The continued uptick reflects the brand’s strategic marketing efforts, which focused on back-to-back promotions and participation in various auto shows in recent months. SPH is looking to maximizing the momentum of its recent successes as it pushes through the remaining months of 2018.
“With the economic challenges and diversifying market demands, it is important more than ever to become flexible yet aggressive with our efforts to make sure that the Suzuki brand will maintain, if not surpass, its current performance,” shared Director and General Manager for Automobile Keiichi Suzuki.
“We do not intend to compromise our commitment to provide only the best-value vehicles to Filipinos no matter what challenges come along the way. We will continue driving forward and sharing the Suzuki Way of Life with even more Filipinos,” he added.
| Photo by Mika Fernandez-David
The Ertiga, Celerio, and Vitara remain the Suzuki best-sellers. The three award-winning models accounted for 59 percent of total sales from January to September this year.
The Ertiga still dominates the Suzuki auto sales chart with a 33 percent share. The 7-seater delivers utility, power and cost efficiency without scrimping on top-tier functionality and maximum accommodation, making it ideal for practical Filipino families seeking superior riding comfort.
The second top-performing model is again the Celerio with a 14 percent share of total sales. The Celerio hatchback features a compact design but delivers power and efficiency for a fun and versatile city drive.
The Vitara comes in third place with a 12 percent sales share. The new Vitara boasts flexible personalization features in a stylish design.
For more information about Suzuki vehicles, visit www.suzuki.com.ph.