Pilipinas Shell unveiled another milestone as they presented their newest ambassadors during a media launch in Bonifacio Global City last April 8, 2019.
The ambassadors are not just the faces of the Shell brands but are living proof of the company’s commitment to their customers, as they relate their personal experience in using Shell’s products and services through the years.
One of the most influential celebrities in the country today, Maine Mendoza is the new brand ambassador for Shell FuelSave. Launched with a new formulation last year, Shell FuelSave has DYNAFLEX Technology designed to help improve engine efficiency.
Shell has always been embedded in Mendoza’s life even before rising to fame, as their family owns a number of Shell stations in Bulacan. “My parents wanted to invest in a company that is recognized for credibility and quality,” she shared. “So when the opportunity came, they didn’t have to think twice about partnering with Shell.“
Now that she drives around the city a lot, she only has one go-to fuel. “I’ve always been practical, and I always go for the smart option. I recommend Shell FuelSave because it’s so fuel-efficient that I can navigate traffic with no worries,” she added.
Shell’s second ambassador is actor and travel show host Drew Arellano. His fuel of choice is Shell V-Power, Shell’s best-ever premium gasoline with boosted DYNAFLEX Technology designed to deliver both performance and efficiency.
Biyahero for life, Drew is a member of the popular BrapPack, a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.
“I definitely need reliable performance in the road and that’s why I use Shell V-Power,” said Drew. “Since I started using it, I’ve never had problems- whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV,” Drew added.
While Shell offers world-class quality fuels to help its customers make the most of their drive, the company is also committed to supporting several advocacy programs such as road safety and environmental sustainability. Aligned with the same goals, Nico Bolzico is proud to be a Shell ambassador. “I am happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener,” noted Nico. He also pointed out how he was impressed with Shell’s various partnerships with the Plastic Bank and its role in the Global Road Safety Partnership Philippines (PGRSP).
Nico also recalled how his father recommended Shell to him when he was just starting out driving in Argentina. “Shell Fuels has given me worry-free journeys. I would never compromise on quality, and Shell is truly world-class.“
Shell ambassadors Drew Arellano, Maine Mendoza, and Nico Bolzico (center), along with (L-R) Shell Retail Fuels Marketing Implementor Brandon Briones, Shell Convenience Retail Manager Millicent Ngo, Shell Retail National Sales Manager and Marketing and Strategy Director Kit Bermudez, Shell Brands and Communication Manager Cherine Capadocia, Shell Digital Manager John Aldwin Angeles, and Shell Payment and Loyalty Manager Tin Cerezo | Photo from Shell Press
“Shell has always been dedicated to ensuring that we have the best-fitting fuels range for motorists,” declared Mark Malabanan, Shell V-Power Brand Manager. “We are happy to have Maine, Drew, and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give our customers.“
On its 105 years of partnering with the Philippines in nation-building, Shell continues to power progress through more and cleaner energy solutions that focus on delivering quality products while advocating safety and social responsibility.
Read more about Shell in the Philippines by visiting www.shell.com.ph.