The LEGO Group and Hasbro, Inc. unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode.
The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. In assembled form, the figure stands over 35cm in robot mode and 15cm high in alt mode. You read it right: fans can convert the lego from robot to truck alt mode and back again! This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.
Senior Designer at the LEGO Group, Joseph Patrick Kyde, said “It has been an honor and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop-culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much.”
For his part, Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro shared “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”
The LEGO Transformers Optimus Prime set is now available in all leading toy stores with an SRP of Php 10,999.00. Drop by the nearest LEGO-certified store (BGC, Alabang Town Center, TriNoma, The 30th, UP Town Center) now!
To find out more about the new LEGO Transformers set, visit LEGO’s official store at www.bankeebrick.ph.