• Home
  • News
  • Features
  • Reviews
  • Motoring
  • Technology
  • Life
  • Videos
  • Good Finds
What's Hot

Kia PH Renews 10-Year Partnership With Kia Corporation, Strengthens Hybrid and EV Lineup in the Philippines

April 23, 2026

Suzuki Philippines launches DR160 and V-STROM 160 at Makina Moto Expo 2026

April 23, 2026

Nissan Philippines Opens New San Jose Del Monte Dealership

April 22, 2026
Facebook Twitter Instagram YouTube TikTok
Facebook Twitter Instagram YouTube TikTok
Ignition.ph
  • Home
  • News
  • Features
  • Reviews
  • Motoring
  • Technology
  • Life
  • Videos
  • Good Finds
Ignition.ph
Home » Nissan Brain-to-Vehicle Technology redefines Future of Driving
News

Nissan Brain-to-Vehicle Technology redefines Future of Driving

By StaffJanuary 6, 2018No Comments3 Mins Read
Facebook Twitter LinkedIn
Share
Facebook Twitter LinkedIn

Nissan unveiled research today that will enable vehicles to interpret signals from the driver’s brain, redefining how people interact with their cars.

The company’s Brain-to-Vehicle, or B2V, technology promises to speed up reaction times for drivers and will lead to cars that keep adapting to make driving more enjoyable.

Nissan will demonstrate capabilities of this exclusive technology at the CES 2018 trade show in Las Vegas. B2V is the latest development in Nissan Intelligent Mobility, the company’s vision for transforming how cars are driven, powered and integrated into society.

“When most people think about autonomous driving, they have a very impersonal vision of the future, where humans relinquish control to the machines. Yet B2V technology does the opposite, by using signals from their own brain to make the drive even more exciting and enjoyable,” said Nissan Executive Vice President Daniele Schillaci. “Through Nissan Intelligent Mobility, we are moving people to a better world by delivering more autonomy, more electrification and more connectivity.”

This breakthrough from Nissan is the result of research into using brain decoding technology to predict a driver’s actions and detect discomfort:

Predict: by catching signs that the driver’s brain is about to initiate a movement – such as turning the steering wheel or pushing the accelerator pedal – driver assist technologies can begin the action more quickly. This can improve reaction times and enhance manual driving.

Detect: by detecting and evaluating driver discomfort, artificial intelligence can change the driving configuration or driving style when in autonomous mode.

Other possible uses include adjusting the vehicle’s internal environment, said Dr. Lucian Gheorghe, senior innovation researcher at the Nissan Research Center in Japan, who’s leading the B2V research. For example, the technology can use augmented reality to adjust what the driver sees and create a more relaxing environment.

“The potential applications of the technology are incredible,” Gheorghe said. “This research will be a catalyst for more Nissan innovation inside our vehicles in the years to come.”

Nissan’s B2V technology is the world’s first system of its kind. The driver wears a device that measures brain wave activity, which is then analyzed by autonomous systems. By anticipating intended movement, the systems can take actions – such as turning the steering wheel or slowing the car – 0.2 to 0.5 seconds faster than the driver, while remaining largely imperceptible.

Nissan will use a driving simulator to demonstrate some elements of the technology at CES, and Gheorghe will be on hand to answer questions. Nissan’s display will be at booth 5431 in the Las Vegas Convention Center’s North Hall.

Share. Facebook Twitter LinkedIn

Related Posts

Kia PH Renews 10-Year Partnership With Kia Corporation, Strengthens Hybrid and EV Lineup in the Philippines

April 23, 2026

Suzuki Philippines launches DR160 and V-STROM 160 at Makina Moto Expo 2026

April 23, 2026

Nissan Philippines Opens New San Jose Del Monte Dealership

April 22, 2026

Toyota Launches T-OPT Aftermarket Parts Brand at MIAS 2026

April 21, 2026

Isuzu Philippines Supports PCMC Pediatric Neurology Expansion with New Equipment and Furnishings

April 21, 2026

BAIC Opens New Davao Dealership, Expanding Presence in Mindanao

April 21, 2026
Add A Comment

Leave A Reply Cancel Reply

Ads
Don't Miss

Kia PH Renews 10-Year Partnership With Kia Corporation, Strengthens Hybrid and EV Lineup in the Philippines

By ignition.phApril 23, 2026

Kia Philippines, a subsidiary of ACMobility, has officially renewed its partnership with Kia Corporation, securing…

Suzuki Philippines launches DR160 and V-STROM 160 at Makina Moto Expo 2026

April 23, 2026

Nissan Philippines Opens New San Jose Del Monte Dealership

April 22, 2026

Toyota Launches T-OPT Aftermarket Parts Brand at MIAS 2026

April 21, 2026
Our Picks

Kia PH Renews 10-Year Partnership With Kia Corporation, Strengthens Hybrid and EV Lineup in the Philippines

April 23, 2026

Suzuki Philippines launches DR160 and V-STROM 160 at Makina Moto Expo 2026

April 23, 2026

Nissan Philippines Opens New San Jose Del Monte Dealership

April 22, 2026

Toyota Launches T-OPT Aftermarket Parts Brand at MIAS 2026

April 21, 2026
Ignition.ph
Facebook Twitter Instagram YouTube TikTok
  • Home
  • News
  • Features
  • Reviews
  • Motoring
  • Technology
  • Life
  • Videos
  • Good Finds
© 2017-2023 ignition.ph. All Rights Reserved. ignition.ph™ ©2017 ignition.ph

Type above and press Enter to search. Press Esc to cancel.