Mitsubishi Motors Philippines Corp. (MMPC) unveiled the Mitsubishi e-Evolution Concept at their opening program of the 7th Philippine International Motor Show (PIMS). The concept car is the same one that made its world premiere at the recent Tokyo Motor Show. The all-electric high-performance SUV embodies MMC’s new brand strategy under the new “Drive your Ambition” global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The Mitsubishi e-Evolution Concept is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience.
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| Photos by Mika Fernandez-David / IgnitionPH
With MMPC’s current partnership with government and other organizations on the viability of electric vehicles (EV) in the country, a display of the latest Outlander PHEV (Plug-in Hybrid Electric Vehicle) will also be available at MMPC pavilion. MMPC has been actively pursuing EV demonstration project with the Philippine government and authorities to utilize the e-mobility as a social infrastructure in the near future.
Also on display at the Mitsubishi booth are its current bestselling vehicles, the Xpander, Montero Sport, Strada, and the proudly Filipino made Mirage G4.
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