After its global premiere in Bangkok, Thailand late last year, MMPC has finally launched the updated version of the Mitsubishi Strada in the country. Considered as one of the brand’s most important nameplates, the New Strada, which is produced in the Laem Chabang Plant in Thailand, will be sold in 150 countries around the world.
Locally, the new Strada will be available in 6 variants, all of which will be fitted with 6-speed transmission.
Engineered Beyond Tough
With 40 years of pick-up truck heritage, the New Strada is engineered to go beyond toughness by exceeding customers’ expectations. It was designed to be more durable, more reliable, and more capable while providing an even more comfortable ride.
Exterior and Interior
Under the design concept “Rock Solid” embodying strength inside and out, the New Strada flaunts Mitsubishi’s new-generation “Dynamic Shield” design. The refreshed design communicates a powerful and reassuring sense of protection. The high hood and functional LED lamps layout communicate a study look; LED headlamps are harmonized with grille design and projector lamps (GT 4×4 and GLS 4×4) express a wider and more stable image. The newly sculpted body curves with contrasting sharp lines express a tough and modern pick-u and the front-to-back character line expresses a sense of space and the thickness of the overall body.
Enhanced sense robustness and functionality enshrouds you once you step inside the New Strada. All variants feature a 2-DIN Touch Screen monitor, tuner, MP3 player, USB, iPod-ready Auxiliary-in, and Bluetooth with Mirror Link feature Multi-media system. Each Mitsubishi Strada unit is equipped with a GPS Navigation System. For passenger convenience, a front smartphone tray is available which includes USB terminals. A rear smartphone tray is also available and is located at the rear of the center console, and also includes a USB power socket.
The New Strada boasts of a roomy interior that can comfortably seat 5 adults. This is thanks to the unique J-Line design that offers class-leading legroom for enhanced comfort.
The New Strada is available in seven exterior colors: White Diamond, Graphite Gray Metallic, Sterling Silver Metallic, Jet Black Mica, Red Solid Clear, Grayish Brown Metallic and Impulse Blue Metallic.
Engine and Performance
The new Strada is powered by a 2.4L 4 In-line 16 Valve DOHC Clean Diesel with Variable Geometry Turbo and MIVEC (Mitsubishi Innovative Valve timing Electronic Control System) 4N15 which gives a maximum output of 178.5 HP @ 3,500 rpm and a maximum torque of 430 Nm @ 2,500 rpm.
Ride comfort is improved with the use of larger rear dampers that contain more damping oil. Better braking performance is also achieved with the use of larger front discs and caliper pistons (GT 4×4, GLS 4×4 and GLS 4×2).
The GT 4WD A/T is equipped with Super Select 4-Wheel Drive and the GLS 4WD MT is fitted with Easy Select 4WD which delivers optimum traction and handling characteristics on any given road condition.
Safety
Safety is never compromised with the New Strada, as it hosts an array of passive and advanced active safety features built around the proprietary Mitsubishi Motors’ RISE body (Reinforced Impact Safety Evolution) that absorbs the impact of a collision. The new Strada retains its distinct high durability, high-reliability ladder-type frame, and high-impact safety cabin structure. While Active Stability Traction Control (ASTC), Hill Start Assist (HSA) and Trailer Stability Assist (TSA) are standard on all variants of the new Strada, the top-of-the-line variant (GT 4×4) is the only one that comes with Forward Collision Mitigation System (FCM), which detects vehicles and pedestrians ahead preventing or reducing impact of collision, and Ultrasonic Misacceleration Mitigation System (UMS), which prevents accidents resulting from improper use of accelerator when moving off or reversing. Blind Spot Warning (BSW) is also standard on the GT 4×4 variant. With the BSW, sideswiping is prevented when changing lanes by detecting vehicles behind or at the rear quarter and alerting the driver thru an audible alert and flashing light.
Pricing
| VARIANT | SRP (in PHP) |
| GT 4WD A/T | 1,670,000 |
| GLS 4WD M/T | 1,445,000 |
| GLS 2WD A/T | 1,300,000 |
| GLS 2WD M/T | 1,225,000 |
| GLX Plus 2WD A/T | 1,240,000 |
| GLX Plus 2WD M/T | 1,165,000 |
* additional PhP 15,000 for the White Diamond ** SRP does not include freight and handling.
To know more about the New Strada visit your nearest Mitsubishi Motors Philippines dealer or register at www.newstrada.mmpc.ph to get exclusive updates.
