GCash, the Philippines’ number one financial super app, is enabling young professionals and micro, small, and medium enterprises (MSMEs) to unlock their financial goals through the many accessible digital financial services it offers like savings, loans, insurance, and even investments.
At a round table discussion held on June 27, 2022, GCash executives shared that young professionals are becoming more independent, budget-conscious, and open to trying simple ways to earn more while owners of MSMEs struggle to find accessible financing to expand their business and reach more customers. That is why GCash has been ramping up its line-up of financial services to help individuals achieve financial freedom while giving micro to small entrepreneurs the lifeline they need to keep their business afloat or the additional funds to support their expansion.
GCash has a slew of services that help users manage their wealth and gain financial security. This includes:
- GSave – a digital savings account that offers a higher savings rate of up to 2.6% per annum than traditional banks, and that let users access their money 24/7 anytime, anywhere.
- GInsure – a one-stop shop for insurance products that is easy to understand, and has a low premium but comprehensive coverage like personal accidents, medical services, car insurance, income loss, and even online shopping, bills, cars, and pets.
- GGives – an easy pay-later option that allows users to purchase gadgets, appliances, furniture, and even plane tickets, among others worth up to Php 50,000 from 85,000 partner stores nationwide and pay for them later up to 24 gives over 12 months; and
- GLoan – offers easy and fast cash loans up to Php 50,000 repayable for up to 12 months with low-interest rates and is suitable for digital entrepreneurs with growing online businesses.
The mobile app can also help users manage their finances as it provides a real-time record of their digital transactions which can be accessed 24/7 on their smartphone.
Financial literacy and customer engagement through social media
Aside from introducing various digital financial solutions, GCash is also maximizing the use of social media in its drive to educate and engage the youth on the benefits of using the app and learning more about its financial services.
Users can find GCash’s educational content on YouTube, Facebook, TikTok, Twitter, and Instagram where they can learn from financial and medical experts, inspirational celebrities, and other social media influencers. These include tutorials, life-goal hacks, and personal stories. They also answer frequently asked questions on finances and discuss the advantages and disadvantages of certain financial products, offer tips to develop the right mindset and behaviors toward money to avoid financial mistakes.
GSave’s Ipon Challenge also engages GCash users to post their Savings Tracker on Twitter to help show the ease and importance of saving for their future. Recently, GCash launched “Payaman Series”, video episodes of inspiring personal stories on how GCash ambassadors struggled financially and eventually got back on track with the help of GCash.
With GCash services and its financial literacy projects, Filipinos can start early on growing their wealth, upgrading their lifestyle, and future-proofing their finances.
GCash has been a trusted digital financial platform by millions of Filipinos especially as its operations are approved and regulated by the Bangko Sentral ng Pilipinas.
Since its launch in 2004, GCash users have increased to over 60 million, covering 83% of the Philippine population. Among them are at least five million merchants using the mobile app to accept digital payments from customers. In 2021, there were five times more active monthly users of GCash than the second-largest competitor.
To know more about GCash and its financial services, visit www.gcash.com.