Fresh from its brand relaunch last month, Maya announced more features to make it even easier for Filipinos to master their money.
The updates for June include a new savings feature called Personal Goals, new crypto coins, higher transaction limits, and exciting promos.
With the new features, Maya also stepped up its close collaboration with young Filipino artists and creators – starting with Shanti Dope, through a trailblazing music video that creatively incorporates an “easter egg hunt” for a chance to win a portion of P1-million in prizes.
“The customer response to our relaunch has been overwhelmingly positive, and our Early Access program was a smashing success. Maya’s unique all-in-one money app, which seamlessly brings together digital banking services, crypto, and an e-wallet for the customer, clearly addresses the pent-up demand for world-class financial services” said Pepe Torres, Chief Marketing Officer of Maya.
Personal goals
To make it easier to save money, Maya is launching Personal Goals, a Savings feature with a 6% interest rate that enables customers to set aside money for specific purposes like a vacation, or a certain device you want to purchase. Users can set up up to 5 personal goals at a time, with up to six-month durations, and personalized names. Personal Goals feature will be available in-app within the month of June,
The Personal Goals complements Maya Savings, which is now available for all upgraded Maya customers. Maya Savings is a digital savings account with a 6% interest rate that’s as easy to use as an e-wallet.
On top of offering Personal Goals, customers with Maya Savings will automatically be upgraded as Maya Power Users, allowing them to cash in up to Php 500,000 to their Wallet and quickly transfer it to their Maya Savings account. Best of all, Maya boasts 99.9% app uptime reliability, which enables customers access to their savings anytime.
Additional crypto coins
Maya has added five new currencies that can be bought and sold in the app bringing the total to 15 coins to help diversify users’ portfolios. The newly added coins are Algorand, Ape Coin, Avalanche, Doge, and Stellar. Buying and selling crypto is now a seamless and integrated experience – since buying and selling can now be done in just one app.
Maya executives also announced that in the near future, users can set up their own @username that will serve as their Maya identity which they can use to send money without using your mobile number or QR code.
1M hidden in a music video?
Maya has also blazed the trail through a creative collab with rap phenom Shanti Dope for the music anthem of this generation, entitled Maya.
The creative collab for the trending single was revealed last weekend through an easter egg hunt for Php 1,000,000 worth of cash prizes hidden in plain sight throughout the music video. All you need to do is watch the music video and look for the ten unique cash codes until June 9 for a chance to win prizes. Check out the Shanti X Maya Cash Code Hunt promo at www.maya.ph/shanti.
“Customers are connecting to our new brand’s bold look, feel, and sound. This transformation would not have been possible without a world-class team of Filipino creatives who have brought our brand to life. The process reflects our culture and how we built Maya to be the first-of-its-kind money app for Filipinos,” said Torres.
More creative collab with the new generation of Filipino creatives
According to Torres, Maya aims to build a brand that’s as trailblazing as the app experience. The collab with Shanti Dope has paved the way for more co-creation with this generation’s game-changers.
Maya is also working hand-in-hand with sought-after photographer Shaira Luna to co-create Maya’s photo library with a diverse range of talent that truly reflects the next generation of Filipinos. This creative approach will allow Maya to stand out in a saturated marketing landscape where it’s not uncommon to see competing brands use the same stock photo models in their promotional materials.
Maya combines the power of an e-wallet with new features like crypto, credit, and an innovative digital banking experience powered by Maya Bank, to allow you to spend, save, grow, invest, and master your money — all in just one app.
To know more about Maya, visit maya.ph.
Read more about Maya here:
- https://ignition.ph/features/toogoodtobeno2-do-more-with-paymaya
- https://ignition.ph/news/maine-mendoza-is-the-new-brand-ambassador-for-gigapay-with-paymaya
- https://ignition.ph/news/shop-from-over-350-merchants-in-paymaya-mall
- https://ignition.ph/news/paymaya-launches-new-in-app-gaming-experience-with-playmaya