Mobility company Astara Philippines has appointed Arlan Reyes as the brand head for JMC and Peugeot in the Philippines. Reyes, a seasoned executive with more than 25 years of motoring industry experience, will spearhead brand operations for JMC, the latest addition to Astara Philippines’ portfolio. As the brand head, he will play a crucial role in overseeing the launch of the JMC brand and directing its business operations strategies. Additionally, he will manage all brand initiatives for Peugeot.
“We are thrilled to welcome Arlan to the Astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under Astara Philippines. We look forward to achieving new milestones together and further solidifying our position as a key player in the automotive sector,” said Raoul Picello, managing director of Astara Philippines.
Astara Philippines is steadfast in its commitment to providing exceptional vehicles and services to the Filipino customer, and the recent appointment of Reyes yet again underscores its determination to be the distributor of choice by prominent automotive brands.
“Our new executive leadership team is integral to our enduring strategy designed to strengthen our standing as a prominent player in the local automotive landscape. We’ve achieved remarkable success during our initial two years in the country, and our unwavering passion propels us toward even greater heights in 2023,” Picello added.
Congratulations, Arlan!