Dongfeng Motors (DFM) Philippines Motors, under Legado Motors, Inc. (LMI), recently unveiled five new vehicles the company has added to its local stable. The event, held at the family-owned Metrotent Convention Center in Ortigas on May 2, 2024, also introduced the company’s new leadership, led by industry veteran Atty. Albert Arcilla as the new managing director. Also introduced were the other personalities behind LMI, including its chairman, Governor Luis Chavit Singson; president and CEO, Wilbert Lim; and deputy CEO, Brennan Singson Lim. The executives were also joined by DFM co-distributors Dexter Co and Rachel Villanueva from Autoflare, and Dr. Jose and Dra. Juanita Chua from Dreamcar Unlimited.
“For Dongfeng Automobiles to enable and support the pursuits of our clients, it works to excel in the various areas of its operations by taking critical steps to ensure the ownership experience by establishing an efficient aftersales support group that will be responsible for the technical requirements and parts availability for all vehicles sold in the Philippines,” said Atty. Arcilla, DFM Philippines’ managing director.
“Within just six months of operations, Dongfeng Motors has successfully penetrated the Philippine market, established a strong presence, and gaining traction among consumers,” said Brennan Lim, deputy CEO of Legado Motors, Inc. (LMI). “Despite being a new player in the industry, our sales performance has exceeded expectations, demonstrating the market’s positive reception of the Dongfeng Motors brand,” he added.
“Dongfeng Motors, a brand that resonates with quality, innovation, and excellence, has quickly established itself as a formidable player in the competitive Philippine market. It has been at the forefront of promoting eco-friendly practices in the automotive sector, demonstrating our dedication to a greener and more sustainable future,” Lim highlighted.
New model offerings
The program highlighted the brand’s previously launched vehicles, namely the Aeolus Huge, Forthing Friday, and Nanobox, along with new models Rich 7, Nammi, Forthing U-Tour, MHero, and Aeolus Mage.
The Nammi is a compact electric vehicle ideal for fashionable daily city driving. It has a maximum range of 430km and a 30-minute fast-charging capability. The Nammi is priced at P 1,238,000.
The Aeolus Mage is DFM’s active crossover SUV that combines a sporty appearance and spacious interior. It features a 13.2” Super HD Touchscreen Display and Gamepad multi-functional steering wheel. The Mage is powered by a 1.5-liter MachPower Turbo engine. It is priced at P 1,249,000.
The new Rich 7 pickup truck showcases a 2.3-liter turbo diesel engine with front and rear differential locks, an Off-Road Protection Frame with Off Road Info Displays, and 540-degree cameras.
The product of a joint venture with Nissan, the Rich series brings technology to the fore in a heavy-duty package. Prices start at P 1,298,000.
The Forthing U-Tour MPV likewise takes centerstage with its yacht-like interior, spacious seating capacity for the whole family, and luxury amenities like captain seats. Powered by a 1.5-liter turbocharged gas engine, it produces 197hp and 285Nm of torque. This bang-for-the-buck package is available starting at P 1,358,000.
Heralding DFM’s commitment to pushing technology, the fully electric military-inspired MHero SUV packs a punch with its smart off-road architecture, intelligent cockpit design, and 500-km range. Its engine produces a staggering 1000HP with rear-wheel steering. The MHero is priced from P 6,980,000.
The new DFM models can be viewed at showrooms located in Pasig, Alabang, Cavite, Marcos Highway, Pampanga, and Tarlac.