Volkswagen Philippines celebrated its 6th year in the Philippines with a mall display at the Trinoma Activity Center and the unveiling of the Lavida Club Edition and Club Edition+.
Heldon September 21 and 22, the weekend celebration was highlighted by the 8-car display of the Santana, Santana GTS and Lavida with the Club Edition and Club Edition+ packages as dealer options.
The Lavida Club Edition and Club Edition+ anniversary package include Club Edition decals, body kits, 18-inch rims and wheels, as well as a touchscreen audio package with a Kicker speaker system (for the Club Edition+). The prices are pegged at P129,000 for the Club Edition, and P179,000 for the Club Edition+ to go on top of the P1,171,000 retail price of the Lavida.
Volkswagen Philippines also held the 54th activation of its Child Safety Initiative (CSI) campaign with its Steps to Safety module that addresses pedestrian safety for kids and parents. The CSI campaign has positively impacted 11,114 kids and 7,939 parents since it began in 2015.
In his welcome remarks, Volkswagen Philippines’ President Felipe Estrella characterized the first six years of the company as "growing the family.”
"For us at Volkswagen Philippines, it has always been about getting the family involved in experiencing the motoring lifestyle and experience that only Volkswagen cars can offer. Volkswagen Philippines may have been back in the country for just six years, but the global history and heritage of the Volkswagen brand has been around for many generations," Estrella explained.
He also revealed that there are now around 6,000 Volkswagen customers. "Our birthday wish is for our community and ‘family’ to increase. For every client driving out of our dealers with his or her new Volkswagen car that wish is being granted."
Volkswagen recently inaugurated their newest dealership in Santa Rosa, Laguna, and is set to open its first dealership in Mindanao, Volkswagen Cagayan de Oro, soon.
For more information about Volkswagen Philippines and its lineup of vehicles, log on to www.volkswagen.com.ph.