According to the LTO, 8 million motorcycles and tricycles were registered in the country last year, heavily outweighing the number of 4-wheel vehicles. But despite being the majority of the total motor vehicles in the country, motorbike riders don’t get the same attention as cars or trucks. To ensure that more 2-wheel motorists get the fuels and service fit for their needs, Shell signed a three-year partnership with global motorcycle and parts manufacturer TVS Motor last October 23, 2020.
“The number of two-wheel motorists in the Philippines is growing at an incredible pace, and that means that the industry has to start paying more attention to them by adjusting our products and services to better meet their needs,” said Pilipinas Shell Vice President and General Manager for Retail Randy Del Valle. “Many of them, private bike owners and professional bikers alike have been instrumental in restoring mobility to the Philippines. They need our support to sustain them during their trips, especially because they are among the few motorists who can move with ease during the pandemic.”
From mopeds to racing-inspired motorcycles, TVS Motor is one of the leading two- and three-wheeled vehicle manufacturers in the world. Exporting to over 60 countries and with over 1,000 branches in the Philippines alone, the company has a long-standing history of using cutting-edge technology and engineering to build the latest in two-wheelers.
(L-R) Shell V-Power Brand Manager Jerome David, Retail Marketing Manager Arvin Obmerga, and Retail VP & General Manager Randy del Valle from Shell’s retail management team signs partnership with TVS Motor’s Chief Representative Venkatachalapathy Swaminathan, Country Manager Vaibhav Srivastava, and Dealer Development Consultant Benedict Martin Arreola.
“The two-wheel market is picking up well, I would say that the market is coming back to normal, where we left it in March,” said TVS Philippines Country Manager Vaibhav Srivastava. “The entire motive of having this partnership is to give every bit of value that we can to the end-users and provider of fuels.”
Until Oct. 30, 2023, customers will get a Shell Go+ kit containing 1,400 points for every purchase of a 2-wheel or 3-wheel product from any of TVS Motor’s stores nationwide.
Shell Go+ is Shell’s new digital-first loyalty program that allows users to earn and redeem points through an app when making purchases from any of Shell’s retail stations.
“We’re looking forward to broadening the reach of assistance we can extend to two-wheel motorists across the country,” said Shell Retail Marketing Manager Arvin Obmerga. “They represent the largest segment of the motoring market in the Philippines, and we feel that it’s time for them to get more care and attention from the fuel providers that they visit every day.”
The points can be used when they gas up at Shell for fuels like Shell V-Power with DYNAFLEX Technology to improve acceleration, make engine performance more efficient, and provide an overall smoother ride. As Shell’s Brand Manager for Fuels Jerome David describes this breakthrough fuel, “Shell V-Power makes motorcycles powerful and, to date, is our best performance fuel for these vehicles.”
TVS motorcycle riders who register for the program will also get personalized offers from Shell Go+, such as deals on Shell Advance motorcycle oils, which provide complete engine protection so bikers can stay on the road longer, as well as other items in Shell Select convenience stores, and its network of partners to such as Motolite, SM, Lazada, Shoppee, and Jollibee to name a few.
The partnership with TVS Motor is only one aspect of Shell’s thrust to ensure that 2-wheel motorists get more care and support. Recently, Shell also launched its Shell V-Power dedicated biker fuel lanes at its stations. Designed to meet motorcycle-specific needs, the biker lanes provide free cleaning, oil checks, and consultation on motorcycle maintenance to keep customers’ motorcycles in top shape, without having to wait in lanes behind cars to fill up.
Del Valle enthused, “At Shell, we want to ensure that all of these riders are taken care of while on the road. Whether it be through our premium fuels or our advanced lubricants, we want to ensure that their engines last longer and ride better.”