Isuzu customers are a loyal bunch, and the all-new Isuzu D-MAX is a model that has been much awaited ever since it debuted in Thailand in October of 2019. The digital launch held over Isuzu Philippines Corporations' (IPC) Facebook and YouTube pages.
Carrying with it six years of research and 4 million kilometers of testing, the all-new Isuzu D-MAX is the most innovative and feature-laden iteration of the D-MAX, which has a reputation for its outstanding durability and reliability.
“We are very excited to introduce this model to the Philippine market—a market that has been particularly special for us since there are a lot of scenic routes and challenging terrains all over the country that a pick-up and 4x4 enthusiast would love to traverse, especially on the weekends. Because of that, we’ve made sure that the all-new D-MAX will have a wide range of choices to cater to every consumer’s needs,” said Isuzu Philippines Corporation (IPC) President Hajime Koso.
IPC has set its eyes on capturing at least 15 percent of the market share by year-end with its newest model, almost double of last year's performance. In their projections, 70 percent of sales will be made up of the more luxurious variants, and the remainder 30 percent taken up by fleet variants.
Designed ‘BEYOND THE PICK-UP TRUCK’
Built from the ground up, the all-new Isuzu D-MAX was developed with its BOLD, EMOTIONAL, and SMART design concept. The exterior styling uses the bold but emotional concept, giving the new D-MAX a powerful and robust appearance. At the same time, the movement of lines now reflects the uniqueness of D-MAX’s sporty and futuristic design.
The D-MAX's interior cabin, on the other hand, is designed with Isuzu’s bold but smart concept that emphasizes its sharp horizontal layers. Most of the features were redesigned under Isuzu’s universal design concept to minimize vibration, reduce cabin noise – ultimately giving (the) driver and passenger a more comfortable drive.
The all-new D-MAX has two available engine options. The RZ4E-TC that was carried over from the previous generation now boasts improved performance and promises faster acceleration. It produces 148hp of power and 350Nm of torque.
New to the nameplate is the 3.0-liter 4JJ3-TCX engine that uses a highly-advanced Isuzu common rail system. The new powerplant produces 187hp of power and 450Nm of torque.
Where the road ends, the all-new Isuzu D-MAX truly excels. Design and engineering innovations—such as the one-piece aluminum tail shaft, 800mm water wading depth capability, newly designed steering wheel with tilt and telescopic adjustment, redesigned gear lever for better gear selection and control (for both MT and AT), Terrain Command Select Dial, and electronic differential lock.
Despite possessing new levels of comfort and convenience, the pickup can withstand the harshest conditions, thanks to its engineering innovations such as the new front suspension geometry, chassis design featuring larger side rails, 8 cross members for torsional rigidity, a new rear leaf spring design, ultra-high tensile steel-reinforced cabin structure, and a semi mid-ship engine design.
The all-new Isuzu D-MAX has been redesigned to keep its driver and passengers entertained. Its new 10.1 Infotainment system has Bluetooth connectivity, Apple CarPlay, Android Auto, and voice control. The system comes with a full touch screen display which includes an improved navigation system, all paired with a dynamic surround sound system that will make any journey a breeze.
The new D-MAX also comes with a welcome light system that automatically illuminates the cabin room when the driver is approaching the vehicle. It also has a new auto-lock system, follow me home light function, new turn indicator function, and a remote start engine functionality.
Top-Notch Safety Features
The all-new Isuzu D-MAX keeps all its occupants protected, with its wide array of active safety features, which include the Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD) with Brake Assist (BA), Electronic Stability Control (ESC) with Traction Control System (TCS), Hill Start Assist (HSA) and Hill Descent Control (HDC), and the Brake Override System (BOS).
Safety goes a notch higher with the D-MAX 3.0 LS-E variant, with its new Advanced Driver Assist System (ADAS) that employs state-of-the-art sensors and a first-in-its-class SMART DUO CAM that enables the D-MAX to constantly monitor the surrounding environment, thus offering the driver the following active and passive safety features: Forward Collision Warning (FCW); Autonomous Emergency Brake (AEB); Turn Assist; Pedal Mis-application Mitigation; Adaptive Cruise Control (ACC); Manual Speed Limiter (MSL); Lane Departure Warning (LDW); Blind Spot Monitoring (BSM); Rear Cross Traffic Alert (RCTA); Parking Aid, and Multi-Collision Brake (MCB). On top of these, the new D-MAX comes with 7 S.R.S Airbags and has been given a 5-star safety rating by the ASEAN New Car Assessment Program (NCAP).
As of launch time, the all-new D-MAX is available in 9 variants with special introductory pricing:
- D-MAX RZ4E 4X2 Single Cab MT - PHP 857,000 (Splash White)
- D-MAX RZ4E 4X2 LT MT - PHP 987,000 (Splash White)
- D-MAX 3.0L 4X4 LT MT - PHP 1,288,000 (Splash White)
- D-MAX RZ4E 4X2 LS MT - PHP 1,219,000 (Splash White, Sapphire Blue, Onyx Black, Mercury Silver)
- D-MAX RZ4E 4X2 LS AT - PHP 1,309,000 (Splash White, Sapphire Blue, Onyx Black, Mercury Silver)
- D-MAX 3.0L 4X2 LS MT - PHP 1,320,000 (Galena Gray, Mercury Silver, Red Spinel, Splash White)
- D-MAX 3.0L 4X2 LS-A AT - PHP 1,390,000 (Galena Gray, Mercury Silver, Red Spinel, Splash White)
- D-MAX 3.0L 4X4 LS MT - PHP 1,630,000 (Galena Gray, Mercury Silver, Red Spinel, Splash White)
- D-MAX 3.0L 4x4 LS-E AT - PHP 1,825,000 (Valencia Orange, Splash White, Onyx Black, Mercury Silver)
For more information about the all-new Isuzu D-MAX, log on to www.isuzuphil.com or visit the Isuzu dealership nearest you.