Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded the region’s most joyful year-end celebration, the 12.12 Big Christmas Sale, with visits surging six times on December 12 compared to an average day. Shopee users also enjoyed the best deals and rewards on their holiday shopping, with over 850 million Shopee vouchers claimed on 12.12.
“We are happy to have closed the year on a positive note with a successful 12.12 Big Christmas Sale, the finale of Shopee’s year-end shopping festivals. At this year’s 12.12 celebrations, we were glad to have spread joy to all our users by bringing shoppers the best deals and boosting the visibility of more businesses. 2021 has been a year of accelerated digitalization, and we are thankful for all the support from our users. As we move into 2022, we look forward to helping even more shoppers, businesses, and communities access the benefits of e-commerce,” said Martin Yu, Director at Shopee Philippines.
Catered to all shopping needs in the holiday season
On December 12, the most popular products in the Philippines were dresses, women’s footwear, and crop tops. Shoppers also turned to ShopeePay as their preferred payment method, with an 11-fold increase in the number of orders made via the brand's in-house e-wallet compared to an average day. Shopee also recorded 1.5 million e-wallet top-ups on the day of the sale.
Amidst the 12.12 celebrations, Filipino users came together to enjoy a wide range of entertainment on Shopee. Shoppers connected with their favorite brands and sellers via livestream, with over 150 million views recorded on Shopee Live in the Philippines. Over 300 million gameplays were recorded on Shopee Prizes, as users enjoyed more fun and rewards during the day. During the 12.12 TV Show, users were treated to an energetic and upbeat performance by Tomorrow X Together on Shopee Live, where they sang hit songs LO$ER=LO$ER, Anti-Romantic, and CROWN. Up-and-coming local artist geiko also performed her latest single, “Oh no, I’m on Shopee again,” and shared the stage with her longtime idols, Ben & Ben.
Accelerated growth for local businesses amidst 12.12 celebrations
Shoppers spread the holiday cheer to their favorite local businesses with 9 in 10 users shopping from local sellers, with the top seller recording over Php 21 million in sales on December 12.
During the Shopee Celebrates Local contest, users voted for their favorite local businesses and UNIQ.MNL, a shop that offers fashionable women’s clothing, emerged as the crowd favorite. Shop co-owners and siblings Ireen Araullo and Ira Cruz shared their heartwarming story of providing job opportunities for their community on Shopee Live on December 12. They won users’ hearts, taking home a tablet and smartphone to use for their business.
Connected more shoppers to brands
During the 12.12 Big Christmas Sale, users soaked up the holiday spirit as they shopped for the best gifts from their favorite brands. Orders on Shopee Mall surged 14 times from an average day, with 1 in 8 users being first-time Mall shoppers. Filipinos also looked to upgrade their smartphones for Christmas, with electronics brands Poco, realme, and Infinix emerging as the top brands. Over 2 million purchases were made through Deals Near Me, Shopee’s location-based online-to-offline feature, with offline retailers enjoying a boost in visits as users redeemed their payment vouchers in-store.
Widened access to more users across the country
Across the country, South Luzon saw the biggest increase in orders. Meanwhile, Visayan fashionistas topped the charts with over 100,000 searches for dresses, and in Mindanao, shoppers in Davao City enjoyed all the discounts and deals, spending a whopping Php 100 million on the 12.12 Big Christmas Sale alone.
More sellers and shoppers based in rural areas also joined Shopee this year. Sellers in non-metro cities benefited from the increased visibility seeing a 12-time uplift in orders compared to an average day.
Shopee is free to download on the Apple App Store and Google Play Store.
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